Amazon India has introduced Symbol, a private label fashion brand, which is the first of the six fashion private labels it plans to launch this year. Symbol has been launched by Cloudtail India Pvt. Ltd, a joint venture between Amazon Asia and Infosys Ltd founder N.R. Narayana Murthy's Catamaran Ventures, which is also Amazon's largest seller.
According to a Mint report, Amazon wanted to start selling Symbol ahead of the upcoming festive season sales, to attract shoppers in the initial months of the launch.Amazon India has introduced Symbol, a private label fashion brand, which is the first of the six fashion private labels it plans to launch this year. Symbol has been launched by Cloudtail India Pvt. Ltd, a joint venture between Amazon Asia and Infosys Ltd founder N.R. Narayana Murthy's Catamaran Ventures, which is also Amazon's largest seller.#
Cloudtail, which also offers accessories like headphones, charging cables, bags, etc. will launch the rest of the private label fashion brands in the next few months. (AR)
Fibre2Fashion News Desk – India
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