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Amazon India to educate merchants on e-commerce

16
May '17

Amazon India has entered into a partnership with the Federation of Indian Export Organisations (FIEO) - South Zone to train merchants on selling products online. Entrepreneurs manufacturing, retailing and exporting products will be educated about digital business, brand building, documentation, listing methodology and Amazon services under the deal.

FIEO is the country's apex body of export promotion.

"Our partnership with FIEO will help Indian exporters take their 'Made in India' products to millions of active customers across the globe," Amazon India Head Global Selling Abhijit Kamra told a news agency.

"We see immense potential in the country and look forward to enabling thousands of FIEO members to expand their business through our Global Selling Programme," Kamra was quoted as saying.

Businesses dealing with home textiles, kitchen linen, leather accessories, leather shoes, apparel, home decor products, incense and essential oils are among others which will be benefitted by the partnership.

"Starting with the textile hub of Coimbatore, these workshops will be held in Chennai, Karur, Bengaluru, Madurai, Vijayawada, Tirupur, Nilgiris District, Hyderabad and Kochi over the next two months," a company statement said. South India has seen close to 100 per cent increase in terms of the number of global sellers in the last two years.

Amazon also offers guidance on the type of deals sellers can offer, the kind of advertisements they can run on these platforms and how they can use social media channels to drive awareness about their listings on the various marketplaces.

Over 20,000 companies from India sell over 45 million products through 10 global Amazon marketplaces, the report said. (SV)

Fibre2Fashion News Desk – India

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