The new exercise has come up after Amazon’s recent acquisition of Body Labs, a computer vision start-up. Subsequently, the company has developed a 3D body scanning team too.
The body scanning exercise is expected to be used in a “wide range of commercial applications” and is especially likely to help in reducing the number of returns, particularly of clothing items.
Amazon is making efforts aimed at growing its apparel business. Last year, it introduced Prime Wardrobe, where subscribers can select several pieces of clothing together for delivery, and then return the pieces that do not fit. The retailer has also launched its own apparel brands over the last two years.
According to a Morgan Stanley report, Amazon is the second largest apparel retailer in the US, with a market share of 7.9 per cent. (RKS)
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