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Amazon scanning bodies to learn more about sizing
08
May '18
Courtesy: Pexels
Courtesy: Pexels
Online retailer Amazon is inviting customers into a New York office to learn how their body shape and size varies over a 20-week time period, according to The Wall Street Journal. Volunteers chosen from a survey will visit the office twice a month to allow Amazon keep tab on their body shape and size. In return, Amazon will give gift cards worth up to $250.

The new exercise has come up after Amazon’s recent acquisition of Body Labs, a computer vision start-up. Subsequently, the company has developed a 3D body scanning team too.

The body scanning exercise is expected to be used in a “wide range of commercial applications” and is especially likely to help in reducing the number of returns, particularly of clothing items.

Amazon is making efforts aimed at growing its apparel business. Last year, it introduced Prime Wardrobe, where subscribers can select several pieces of clothing together for delivery, and then return the pieces that do not fit. The retailer has also launched its own apparel brands over the last two years.

According to a Morgan Stanley report, Amazon is the second largest apparel retailer in the US, with a market share of 7.9 per cent. (RKS)

Fibre2Fashion News Desk – India


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