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Amazon top destination for product discovery: study

09
Apr '19
Pic: PR Web/CPC Strategy
Pic: PR Web/CPC Strategy
While many consumers visit Amazon with a specific purchase in mind, a significant majority of them now use it to discover new products and brands across a range of categories, the 2019 Amazon Consumer Shopping Study found. The study was conducted by performance marketing agency CPC Strategy, now part of New York City-based digital marketing agency Elite SEM.

Sixty three per cent of Gen Z consumers head to Amazon for a clothing purchase, but 75 per cent of Amazon shoppers look to the marketplace for new product and brand discovery—a 25 per cent increase since 2017, said Rick Backus, chief executive officer and co-founder of CPC Strategy.

Businesses are just now beginning to realize that Amazon can be leveraged as a Demand Generation platform, a company press release quoted Backus as saying.

Fifty three per cent of Amazon shoppers spend more than $50 per month and that spending more than doubles for shoppers who are Amazon Prime members. Electronics, beauty and casual clothing are top categories. (DS)

Fibre2Fashion News Desk – India


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