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AMIDT Group partners with menswear brand Devred 1902
Apr '17
Courtesy: AMIDT Group
Courtesy: AMIDT Group
Alloy Metal International Distribution Technology group (AMIDT Group) has announced its strategic alliance with the leading French menswear brand Devred 1902. To build this brand, AMIDT Group will invest $13 million over a span of 3 years in setting up stores for Devred 1902 across the Middle East apparel market and in joint development of the brand.

The retail stores would be strategically placed in various Middle Eastern countries where Devred 1902 is not present. Devred 1902which specialises in customised tailoring for menswear provides a wide range of comfortable, creative, innovative, sustainable and contemporary menswear fashion across its 325 stores globally. After setting up Devred 1902's Middle East operations, the group will venture into South Asia and India with their group company I Retail Co.

"Devred 1902 offers us the opportunity not only to set up stores but also act as a development partner in the Middle East. With this strategic tie-up, we will not only offer contemporary range of high-quality menswear but also the development aspect is a value addition for both the partners. Here Devred 1902 would share its know-how in tailoring and the secret for long lasting success in bringing the best quality menswear range to the Middle Eastern countries," said Alireza Moghaddam, chairman, AMIDT Group.

"With this partnership, we are not only looking at a franchise selling model but working on a joint development model, wherein our experts will be closely working with AMIDT and there would be a two way exchange of information. AMIDT with its strengths in the Middle East would add value to Devred 1902," said Philippe Barbry, CEO, Devred 1902.

Devred 1902 is a 100-year old and a well renowned French luxury menswear brand with a unique concept of customised tailoring, excellent quality of product and a style that matches all tastes. Its wide range of products cover all aspects of men's fashion wear which includes t-shirts, trousers, shirts, vests, jackets, suits and accessories like  scarves, shoes and bags.

AMIDT group is a diversified conglomerate in the field of infrastructure, automobile components, retail, packaging, consulting and minerals and metals. With this tie-up, the AMIDT Group has ventured into the apparels business, adding one more asset to its diverse business sectors. (KD)

Fibre2Fashion News Desk – India

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