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Anjana Misra partners with Styletag for new SS17 range
Feb '17
Courtesy: Anjana Misra
Courtesy: Anjana Misra
Styletag.com, India’s premier online fashion curating website known to house some of the India’s reputed fashion designer labels, will exclusively launch fashion designer Anjana Misra’s spring summer collection EnvisagerI’art on its platform. With this launch, the online platform will be an exclusive online partner for the designer’s collection.

Anjana Misra’s latest EnvisagerI’art SS17 collection, which was showcased at the Paris Fashion Week, is inspired by hand painted water color metaphysics and connotes a perfect chemistry between art and fashion. The collection boasts water color sun kissed floral patterns, embellishments and detailing. With intricate embellishments and fabric manipulations being the realm of the collection, the outfits reflect art in a peculiar manner.

“We are extremely delighted to associate with designer Anjana Misra exclusively for her latest SS17 collection. As a company that is equipped with a thorough understanding of the fashion quotient of Indian women across all age groups, we are confident that the new Anjana Misra collection is going to be a hit. This collection will be a shopping delight for every woman who has a taste for avant-garde designs,” said Yashodhara Shroff, director & founder, Styletag.com

“It is a pleasure to be part of an online fashion curating portal like Styletag.com that has pioneered the concept of bringing designer wear to the customers, who have an eye for great style. I am looking forward to the official launch of my SS17 collection on Styletag.com, and hope to have a longstanding association with them,” said designer Anjana Misra.

Styletag’s latest association with Misra is expected to transform the way people perceive haute couture and online fashion for the better. It aims to retail aggressively through online commerce, and successfully reach out to customers who have a penchant for designer wear.

Anjana Misra’s brand is a mix of elegance, eccentricity and embellishments. It is unique in the fashion landscape, a romantic blend of craftsmanship, innovation and skilled ateliers that create a brand that is powerful in its own uniqueness. It aims at bringing a fresh vibe to the industry and to establish itself as a luxurious and innovative label.

Styletag is an amalgamation of the best of couture and affordable fashion. With an omni-present retailing model, driving sales through both online and offline channels, Styletag.com has emerged as a women centric one-stop fashion destination for all age groups. (KD)

Fibre2Fashion News Desk – India

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