Home / Knowledge / News / Apparel/Garments / Apex to bring Hi-Tec products to more consumers

Apex to bring Hi-Tec products to more consumers

Sep '19
Pic: Apex Global Brands
Pic: Apex Global Brands
Apex Global Brands, a global brand ownership and marketing organisation that manages, creates and elevates high-equity lifestyle brands, is continuing with expansion of Hi-Tec, an outdoor crossover footwear, apparel and accessory brand. Through new licensing and distribution partners, Apex will bring Hi-Tec products to an even broader group of consumers.

Apex will expand its assortment of Hi-Tec products to consumers across North America, Europe and Asia starting this fall.

Commenting on the brand's expansion, Henry Stupp, CEO of Apex Global Brands said, "We are pleased with the growing consumer and retailer demand for Hi-Tec. Hi-Tec’s global framework continues to add wholesale, retail and online opportunities, playing a significant strategic role within the larger Apex portfolio. We look forward to partnering with some of the very best retailers in men's and women's sport and specialty fashion to bring the brand to an even broader group of consumers."

In Europe, Apex has expanded its Hi-Tec distribution partnership with several specialty retailers, including Urban Outfitters and FootLocker. In Asia, new footwear distribution partnerships have been added in China and Korea, while advanced discussions are underway to bring Hi-Tec apparel and accessories to China, Japan and Korea.

For North America, a number of new licensees have been announced including Kenmark for sunglasses and optical, Ampac for backpacks and bags, as well as, Affinity Brand Partners for tech accessories. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 26th Oct 2020

25% Bangla garment manufacturing to be automated by 2023

A quarter of garment manufacturing activities in Bangladesh will be...

Pic: Shutterstock

Textiles | On 26th Oct 2020

BCI to cease all field-level activities in China's XUAR

Sustained allegations of forced labour and other human rights abuses...

Pic: Burberry

Information Technology | On 26th Oct 2020

Burberry launches gaming technology for fashion design

Burberry, and digital production agency, Koffeecup have joined hands...

Interviews View All

Rahul Bhadani, Looksgud

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Aaron Spivak,

Aaron Spivak

Canada-based Hush Blankets was founded by Lior Ohayon and Aaron Spivak to...

KK Lalpuria,

KK Lalpuria

Indo Count Industries is an India-based home textile company engaged in...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Shujaul Rehman, Garware Technical Fibres

Shujaul Rehman
Garware Technical Fibres

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search