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Apex to bring Hi-Tec products to more consumers

Sep '19
Pic: Apex Global Brands
Pic: Apex Global Brands
Apex Global Brands, a global brand ownership and marketing organisation that manages, creates and elevates high-equity lifestyle brands, is continuing with expansion of Hi-Tec, an outdoor crossover footwear, apparel and accessory brand. Through new licensing and distribution partners, Apex will bring Hi-Tec products to an even broader group of consumers.

Apex will expand its assortment of Hi-Tec products to consumers across North America, Europe and Asia starting this fall.

Commenting on the brand's expansion, Henry Stupp, CEO of Apex Global Brands said, "We are pleased with the growing consumer and retailer demand for Hi-Tec. Hi-Tec’s global framework continues to add wholesale, retail and online opportunities, playing a significant strategic role within the larger Apex portfolio. We look forward to partnering with some of the very best retailers in men's and women's sport and specialty fashion to bring the brand to an even broader group of consumers."

In Europe, Apex has expanded its Hi-Tec distribution partnership with several specialty retailers, including Urban Outfitters and FootLocker. In Asia, new footwear distribution partnerships have been added in China and Korea, while advanced discussions are underway to bring Hi-Tec apparel and accessories to China, Japan and Korea.

For North America, a number of new licensees have been announced including Kenmark for sunglasses and optical, Ampac for backpacks and bags, as well as, Affinity Brand Partners for tech accessories. (SV)

Fibre2Fashion News Desk – India

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