The report titled ‘M-Commerce Trends in India 2016’ by Regalix states that about 33 per cent of Indian consumers browse clothing items and accessories on their mobile phones and purchase them through physical stores.
“Clothing and accessories was the only category in our study in which the number of consumers who browse online but purchase offline was higher compared to consumers who purchase online, across gender and age groups,” says the report.
Regalix interacted with men and women, owning smartphones, in the age groups of 18-24 and 25-34 for this survey. About 83 per cent of the people surveyed shop online using their mobile phones. A larger proportion of consumers in the 25-34 age group (90 per cent) seem to shop on their mobile phones than consumers in the 18-24 age group (80 per cent).
Flipkart is the most frequented e-retailing site as 44 per cent of respondents shop on it, while Amazon and Snapdeal followed with 32 per cent and 19 per cent.
“Flipkart seemed to find favour with the younger audience with 49 per cent of respondents in the age group 18-24 choosing Flipkart as their most frequented platform as against 35 per cent of respondents in the 25-34 age group. Interestingly, a larger proportion of respondents (25 per cent) in the 25-34 age group preferred Snapdeal over other platforms as compared to only 13 per cent from the 18-24 group,” adds the report.
Close to 94 per cent of consumers find shopping through mobile apps more convenient than through mobile websites. Cash-on-delivery (34 per cent) and free delivery (34 per cent) have the strongest influence on a consumer’s decision to purchase online.
Cash-on-delivery (63 per cent) is the most popular mode of payment, followed by credit/debit card (17 per cent) and net banking (17 per cent) and EMI (3 per cent).
“Cash-on-delivery found greater favour amongst the 18-24 year olds (67 per cent of consumers in the 18-24 age group chose cash-on-delivery as against 53 per cent of consumers in the 25-34 age-group), while credit/debit card found easier acceptance amongst the 25-34 year olds (25 per cent of those in the 25-34 age group preferred credit/ debit card as against 14 per cent in the 18-24 age group),” states the report.
Product quality is a major concern for 75 per cent of those who do not shop on their mobile phones and 71 per cent of those who do not shop on their mobile phones, shop online through their laptops or desktops. About 31 per cent respondents who do not shop using their smartphones, will start in the future. (KD)
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