Home / Knowledge / News / Apparel/Garments / Apparel second-most popular category in m-commerce
Apparel second-most popular category in m-commerce
Dec '16
Courtesy: Regalix
Courtesy: Regalix
Apparel and clothing items are the second-most browsed and bought products on m-commerce, says a recent report. About 20 per cent of the people said in a survey that they buy clothing and accessories from online retailing channels using their mobile phones. Close to 65 per cent women shopped for clothing items online as against 27 per cent men.

The report titled ‘M-Commerce Trends in India 2016’ by Regalix states that about 33 per cent of Indian consumers browse clothing items and accessories on their mobile phones and purchase them through physical stores.

“Clothing and accessories was the only category in our study in which the number of consumers who browse online but purchase offline was higher compared to consumers who purchase online, across gender and age groups,” says the report.

Regalix interacted with men and women, owning smartphones, in the age groups of 18-24 and 25-34 for this survey. About 83 per cent of the people surveyed shop online using their mobile phones. A larger proportion of consumers in the 25-34 age group (90 per cent) seem to shop on their mobile phones than consumers in the 18-24 age group (80 per cent).

Flipkart is the most frequented e-retailing site as 44 per cent of respondents shop on it, while Amazon and Snapdeal followed with 32 per cent and 19 per cent.

“Flipkart seemed to find favour with the younger audience with 49 per cent of respondents in the age group 18-24 choosing Flipkart as their most frequented platform as against 35 per cent of respondents in the 25-34 age group. Interestingly, a larger proportion of respondents (25 per cent) in the 25-34 age group preferred Snapdeal over other platforms as compared to only 13 per cent from the 18-24 group,” adds the report.

Close to 94 per cent of consumers find shopping through mobile apps more convenient than through mobile websites. Cash-on-delivery (34 per cent) and free delivery (34 per cent) have the strongest influence on a consumer’s decision to purchase online.

Cash-on-delivery (63 per cent) is the most popular mode of payment, followed by credit/debit card (17 per cent) and net banking (17 per cent) and EMI (3 per cent).

“Cash-on-delivery found greater favour amongst the 18-24 year olds (67 per cent of consumers in the 18-24 age group chose cash-on-delivery as against 53 per cent of consumers in the 25-34 age-group), while credit/debit card found easier acceptance amongst the 25-34 year olds (25 per cent of those in the 25-34 age group preferred credit/ debit card as against 14 per cent in the 18-24 age group),” states the report.

Product quality is a major concern for 75 per cent of those who do not shop on their mobile phones and 71 per cent of those who do not shop on their mobile phones, shop online through their laptops or desktops. About 31 per cent respondents who do not shop using their smartphones, will start in the future. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 28th Oct 2020

Ascent to full recovery likely to be long, uncertain: IMF

The ascent to a full economic recovery will likely be long, uneven...

Pic: Shutterstock

Textiles | On 28th Oct 2020

Pak trade bodies demand duty-free cotton yarn export

Pakistan's value-added textile exporters have urged the government to ...

Pic: Shutterstock

Retail | On 28th Oct 2020

C&A avoids over 116,000 metric tons of GHG emissions

During 2019, C&A avoided more than 116,000 metric tons of greenhouse...

Interviews View All

Amrit Sethia, SOIE

Amrit Sethia

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Textile Industry, Head honchos

Textile Industry
Head honchos

We are staring at livelihood crisis for weavers

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Francesca Polato,

Francesca Polato

Berto Industria Tessile was founded in Bovolenta, a small town in the...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search