A 45-minutes fashion showcase was divided into three brief segments in order to present a comprehensive sustainability-focused product portfolio by Arvind Limited. The first part emphasised on sustainable input material that included clothes manufactured by using environment-friendly cotton, recycled polyester etc. The second segment focused on various practices that play a significant role in producing sustainable garments. And, the last piece promoted the Indian craftsmanship approach by showcasing clothing made from khadi and local handlooms.
"Sustainability is the new buzz word in the textile industry worldwide and it has always been our key-focus area. With our strong research and development team, it has always been our constant endeavour to innovate new apparel manufacturing techniques. Thanks to SAC annual meeting, we got an opportunity to showcase an entire range of sustainable clothing," Punit Lalbhai, executive director, Arvind Limited said.
"In current times, sustainability has become need of the hour and we all should take necessary steps to make our environment pollution free. We take immense pride in today’s fashion showcase, wherein we could display a variety of our clothing manufactured by using environment-friendly products and practices," said Ashish Kumar, CEO, shirts, Arvind Limited. (RR)
Fibre2Fashion News Desk – India
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