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Home / Knowledge / News / Apparel/Garments / Badger Sportswear acquires Alleson Athletic
Badger Sportswear acquires Alleson Athletic
12
Dec '17
Courtesy: Badger Sportswear
Courtesy: Badger Sportswear
Badger Sportswear, a leading manufacturer of athletic apparel and team uniforms, has acquired Alleson Athletic, a provider of sports apparel and game uniforms. Together, the businesses will offer superior quality apparel, more customised product options, and rapid fulfilment and service for team dealers, decorators and collegiate bookstores.

Alleson’s product assortment spans all major sports categories, and the company goes to market under a wide variety of premier corporate-owned and licensed brands, including Alleson, ChromaGear, Under Armour, New Balance and the NBA/WNBA. Alleson’s products are sold primarily through leading athletic apparel distributors and an extensive network of over 4,000 independent team dealers.

Combined, Badger and Alleson will offer customers the best value proposition in the industry with the broadest line of affordable, high-quality performance apparel – on the field and in the stands – customised and decorated as they choose to have it, delivered on time, with our best-in-class customer service.

"Alleson was founded by my great-grandfather and has been a part of my family for generations. I am so glad that we chose Lincoln to walk us through the difficult and sometimes emotional process of selling a family business. The Lincoln team had a strong understanding of the apparel sector and was deeply engaged in the day-to-day details of the transaction. Lincoln provided us with excellent advice and a great partner in Badger Sportswear. I am excited to see this partnership take our company to the next level," Alleson CEO Todd Levine said. (RR)

Fibre2Fashion News Desk – India


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