Home / Knowledge / News / Apparel/Garments / Bali unveils 'easylite' panties and shapewear

Bali unveils 'easylite' panties and shapewear

27
Dec '19
Pic: Business Wire
Pic: Business Wire
Bali, the leading national intimate apparel brand in department stores, has unveiled Comfort Revolution EasyLite panties and shapewear, which use HanesBrands’ SmoothTec fabric technology. This follows the May 2019 introduction of Bali’s EasyLite wirefree bra with no hardware which has become its best-selling bra style introductions in a decade.

Designed with HanesBrands’ innovative SmoothTec fabric technology, the collection offers ultra-thin fabric that makes the garments virtually invisible under clothing and delivers 360-degree stretch and recovery that allow garments to flex to fit women’s unique bodies, maintain their shape and eliminate ride-up. The addition of the company’s Cool Comfort technology means that the fabric also wicks moisture for added comfort.

Bali EasyLite panties are being launched in hi-cut and brief styles in sizes up to 2XL and the EasyLite shape cami also is offered in sizes through 2XL.

“Bali’s EasyLite collection caters to the specific needs of all women with innovative, feminine designs that are functional and affordable while addressing two of the top undergarment complaints: lines and comfort,” said Maria Teza, vice president and general manager, Bali intimate apparel. “We are excited to expand the EasyLite collection, which offers women intimate apparel that supports their active lifestyles with total comfort.”

The introduction of EasyLite panties and shapewear follows the May 2019 introduction of Bali’s EasyLite wirefree bra featuring no hardware and sizes up to 3XL (46DD). During its first six months, the bra has quickly become one of Bali’s top-10 most popular styles. Additional growth is projected in 2020 as new colours are introduced.

“The launch of our EasyLite bra has been one of the most successful to date and by adding panties and shapewear, we are providing women with total comfort for their every need,” she added. “And we’re delivering on our company’s Innovate to Elevate strategy for growth.”
Hanes’ innovation strategy is to use the capabilities of its large-scale global supply chain and brand strength to offer enhanced products at an accessible price for large numbers of consumers.

Bali EasyLite panties are offered in the brand’s TruShade colour palette, which delivers an inclusive range of shades to complement women of varying skin tones. The shape cami is being offered in four colours – nude, black, sandshell and white.

Both the panty and shapewear cami lines are available now across the nation in Kohl’s, Macy’s, JC Penney and other department stores, as well as online at OneHanesPlace and Amazon.

Fibre2Fashion News Desk (SV)


Must ReadView All

Pic: Shutterstock

Textiles | On 15th Jan 2021

US detains cotton products from China's XUAR from Jan 13

US Customs and Border Protection (CBP) recently announced it will...

Pic: Christopher & Banks Corporation

Retail | On 15th Jan 2021

CBKC in US voluntarily files for bankruptcy protection

US specialty women's apparel retailer Christopher & Banks Corporation ...

Pic: Shutterstock

Textiles | On 15th Jan 2021

Hanoi to allocate more than $41 million to support SMEs

Hanoi will allocate VND957 billion (more than $41 million) to assist...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Farheen B Rahman & Priti Jain,

Farheen B Rahman & Priti Jain

Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...

KK Lalpuria,

KK Lalpuria

Indo Count Industries is an India-based home textile company engaged in...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search