Bangladesh to host workshop on apparel brand development

15 Jul '17

2 min read

A workshop on the development of apparel brand will be held in Bangladesh on July 29. The workshop titled 'How to build your own apparel brand and directly address European and US Consumers' will be organised by Bangladesh Apparel Exchange (BAE). It is an effort to promote the country's apparel sector. Bangladesh is world's second largest apparel exporter.

The garments produced in Bangladesh are yet to establish their brands in the international market, founder and chief executive officer of BAE Mostafiz Uddin said. The workshop will help the local manufacturers, entrepreneurs and all those associated with the apparel sector to expand their business globally, according to Bangladesh leading daily.

Apparel manufacturers, top level managers and leaders of the textile industry will be participating in the workshop which will throw light on the importance of creating own brands for Bangladesh.

The day long programme will focus on sharing information on the development of Bangladesh's apparel sector by incorporating new designs to meet the demands of international brands. It will give insight on designing brands and selling directly to western wholesale and end consumers. Further, it will highlight the importance of e-commerce, the modern direct-to-consumer selling method and execution whilst accessing the best resources at the lowest cost enabling the margins to grow significantly. (RR)

Fibre2Fashion News Desk – India

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