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Batra Group gets license deal for Tony Hawk brand

Dec '18
Courtesy: Cherokee Brands
Courtesy: Cherokee Brands
The Batra Group and Cherokee Global Brands, a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, have entered into a new license deal for the Tony Hawk brand for apparel and accessories in Europe, Middle East and Africa. The signature line will debut in top tier fashion stores and specialty skate stores.

Celebrating the lifetime success of Tony Hawk as an iconic skateboarder, global sports personality, entrepreneur and philanthropist, the Tony Hawk Signature Line collection ties all these successes together. The line will debut in influential top tier fashion stores and specialty skate stores.

Hawk, commenting on the collection launch, said, “The vision behind the range was to give fashion and skate enthusiasts alike a rare glimpse into my life before and beyond skating. The collection was designed for both innovators and iconoclasts.”

Rajiv Batra, executive chairman of the Batra Group, stated, “The Tony Hawk license is a strategic and natural fit to our group’s portfolio with the influence of skateboarding set to increase within the lifestyle market over the next few years. It is a great pleasure to add the iconic Tony Hawk brand license to our portfolio of globally recognised brands.”

Henry Stupp, CEO of Cherokee Global Brands, added, “We are pleased to expand our successful relationship and grow the Tony Hawk brand strategically with the Batra Group through this new license partnership. The positive momentum of the skate and streetwear segments combined with the addition of skateboarding to the 2020 Summer Olympics will raise the profile of skateboarding globally. We are thrilled to be playing a part in driving the cultural conversation around skate through an introduction of a product range, honouring the greatest skateboarder of all time." (SV)

Fibre2Fashion News Desk – India

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December 2019

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