BGMEA president advocates branding to propel Bangladesh

Addressing a business seminar organised recently by the Ministry of Commerce and the Export Promotion Bureau (EPB), Hassan also emphasised the significance of nation branding to propel the country forward in its pursuit of further growth.

At the seminar titled ‘Branding Bangladesh’, held at the Bangabandhu Bangladesh-China Friendship Exhibition Centre in Dhaka, notable figures including Ahasanul Islam (Titu), state minister of the Ministry of Commerce; Tapan Kanti Ghosh, senior secretary of the Commerce Ministry; A. H. M. Ahsan, vice chairman of EPB; and Abdul Muktadir, senior vice president of the Bangladesh Association of Pharmaceuticals Industries, also addressed the audience.

Hassan proudly noted Bangladesh's status as the world's second-largest apparel exporting nation, with garments reaching over 160 countries.

He stressed the imperative of strengthening this position through effective nation branding, asserting that it is time for Bangladesh to transcend its identity solely as a manufacturer and establish itself as a distinctive brand.

Moreover, Hassan highlighted BGMEA's commitment to addressing misconceptions and biased perceptions surrounding the readymade garment (RMG) industry.

He underscored BGMEA's focus on “apparel diplomacy,” which includes efforts to promote the positive narrative of the industry's evolution and its contributions to Bangladesh's transformation.

Fibre2Fashion News Desk (DR)