Bluestar enters new Brookstone license agreement with ULAC

“The Brookstone brand has always been associated with comfort and our Nap Cozy Sock offering is in great hands with United Legwear & Apparel,” said Joey Gabbay, CEO at Bluestar Alliance in a media release by Bluestar. “As we broaden our licensee roster, we are proud to be associated with such a high caliber partner. Quality is our prime objective and ULAC will undoubtedly exceed our expectations and those of Brookstone brand enthusiasts.”

“The Brookstone label is a strategic addition to the company’s current legwear assortment. Since 1965, Brookstone has been known for innovative, specialty items and unique lifestyle products; that’s why I really like the brand,” said Isaac E Ash, president and CEO of United Legwear & Apparel. “The super-soft nap fabrication that will be used for Brookstone socks will make them soothing and comfortable – perfect for relaxing and lounging. Strategically speaking, Brookstone will provide a different niche for ULAC in terms of specialised product and sales channels,” added Ash.

Bluestar Alliance’s current international and domestic partners offer the opportunity to take a niche brand to a visible worldwide lifestyle brand. Since its inception, the company has acquired select brands with retail sales expected to exceed $3.0 billion in 2019. The company manages a current portfolio of over 275 licensees and a growing branded retail platform of over 800 stores worldwide throughout North America, Europe, Australia, South America, Asia, Middle East and India. (PC)

Fibre2Fashion News Desk – India