The combination of these two businesses will create the world's leading action sports company with sales to over 7,000 wholesale customers in more than 110 countries, owned e-commerce capabilities in 35 countries, and over 630 retail stores in 28 countries. Boardriders is dedicated to respecting and nurturing the heritage of each of its historic brands. The integration of the companies will be a multi-year process and is being managed by a combination of executives from the companies, empowering their iconic brands and driving growth across the globe.
"Today marks the beginning of what will be a turning point for our industry," said Dave Tanner, chief executive officer of Boardriders Inc. "With the combination of Boardriders and Billabong, we bring together the best of both companies, creating a dynamic enterprise under the Boardriders umbrella."
A new leadership team will guide the company's growth across the globe. "Our new leadership team is a combination of seasoned global talent from Boardriders, Billabong and from outside the organization. This team will lead the integration of two great companies, creating the world's leading action sports company. I am particularly excited to announce the elevations of Greg Healy and Shannan North, who bring significant industry experience and will be instrumental in leading our global growth with their new Board responsibilities," Tanner concluded. (RR)
Fibre2Fashion News Desk – India
| On 12th Apr 2021
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