;
Home / Knowledge / News / Apparel/Garments / Bold Metrics unveils Apparel Insights designing product
Bold Metrics unveils Apparel Insights designing product
29
Mar '18
Courtesy: Bold Metrics
Courtesy: Bold Metrics
Bold Metrics Inc. (BMI), a global leader in algorithmic body measurement prediction technology, has announced the launch of Apparel Insights (BMI AI). The new product allows apparel brands to leverage Bold Metrics’ proprietary artificial intelligence technology to take a more data-driven approach when designing clothes and ready-to-wear sizing.

There is a foundational shift taking place when it comes to how clothes are being made and how size is communicated and understood by consumers. The problem is, as online shopping has moved from stores to ecommerce, customers are changing brands, styles, and fits faster than ever before, leaving brands disconnected from their actual customers.

Trusted by some of the largest apparel brands in the world, Bold Metrics has quickly become a core part of ongoing fit initiatives led by brands that are trying to keep up with changes in consumers’ buying habits and body shapes.

Fit issues continue to be a major problem that apparel brands face today and the primary reason for online returns, which are 30 per cent on average but can exceed 50 per cent for harder-to-fit garments like denim. While fit recommendation solutions have helped consumers find the best size, brands are still flying blind when it comes to who is buying their clothes and how they can improve their fit using a more data-driven, consumer-centric approach.

Daina Burnes, the co-founder and CEO of Bold Metrics said, “The way clothes are made today involves a lot of assumptions and relies on insights gathered from fit models, which in most cases is an anecdotal approach to assess apparel sizing and fit. We see the opportunity to fundamentally change the way clothes are made by using real customer data rather than assumptions and fit models. Apparel brands can now algorithmically obtain detailed body measurements of their shoppers and leverage this data upstream to curate AI-driven product decisions around sizing and fit.”

Morgan Linton, co-founder and COO of Bold Metrics said, “We’ve developed a highly-scalable approach to enable brands to gain access to the body measurements of their shoppers, algorithmically, which means they can stop guessing who is buying their clothes and start making clothes for their actual customer.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pxhere

Textiles | On 24th Jan 2019

Cabinet okays National Bench of GST Appellate Tribunal

The Union Cabinet, chaired by Prime Minister Narendra Modi, has...

Courtesy: Pxhere

Textiles | On 24th Jan 2019

China's textile & apparel exports up 3.5% in 2018

Textile and apparel exports from China increased by 3.5 per cent...

Textile firm fully owned by blacks launched in S Africa

Textiles | On 24th Jan 2019

Textile firm fully owned by blacks launched in S Africa

A multi-million-rand textile firm, Africa Bespoke Apparel (ABA), was...

Interviews View All

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Oliver Schmitz,

Oliver Schmitz

Germany-based Gmöhling is a leading manufacturer of aluminium containers...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Varsha Wadhwa, VW

Varsha Wadhwa
VW

Coming from a family that ran a business of jute and linen mills since...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search