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Brentwood makes significant investment in Saxx Underwear
19
Dec '16
Canada headquartered Saxx Underwear, a marketer of premium innerwear has received a significant investment from Brentwood Associates, a leading consumer focused private equity investment firm. Saxx Underwear was earlier acquired in 2010, by a group of private investors, who will collectively remain the majority shareholder, following this transaction.

Saxx has created a compelling lifestyle brand, while its products are made from the highest quality functional fabrics to address the specific needs of each customer, ranging from everyday lifestyle pieces to high performance gear.

According to Saxx, it has been growing at 75 per cent annually since 2012 and in partnership with Brentwood; it will seek to broaden its product portfolio, enhance its digital presence, and expand its international distribution.

“With a nearly $50 million cash infusion from Brentwood, we are eager to build upon Saxx’s strong foundation and continue to fuel our core growth strategies, ultimately providing greater value and variety for our customers,” Saxx CEO Tim Bartels said. (AR)

Fibre2Fashion News Desk – India


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