Home / Knowledge / News / Apparel/Garments / Brian Grevy to return to Adidas as executive board member

Brian Grevy to return to Adidas as executive board member

22
Oct '19
Pic: Adidas
Pic: Adidas
The supervisory board of Adidas AG has appointed Brian Grevy as executive board member, responsible for Global Brands. At beginning of next year, Grevy will return to Adidas from clothing brand Gant, where he has held position of CEO since June 2018. Grevy will succeed Eric Liedtke, who will step down from executive board by mutual agreement at end of 2019.

At Adidas, Grevy led Adidas’ largest business unit training as general manager from 2014 to 2016 based at the Adidas AG headquarters in Herzogenaurach, Germany. He started his professional career at Adidas in 1998 as key account manager, Reebok Nordics, in Denmark and subsequently held leadership positions of increasing responsibility for Adidas on a local, regional and global level.

“We are very happy to welcome Grevy back to Adidas after his successful tenure as CEO and chief marketing officer at Gant. He brings profound knowledge of the Adidas brand, vast international experience and strong leadership skills. He spent more than 20 years within the sporting goods and fashion industry and has a proven track record across brand, sales and general management functions. One of his first priorities will be to develop the Adidas strategy beyond 2020 together with his executive board colleagues. I am convinced that he and his team will lead Adidas and Reebok to continued and sustainable success in the next strategic cycle and beyond,” said Igor Landau, chairman of the supervisory board of Adidas AG.

Grevy is 48 years old and Danish. He has more than 20 years of business management experience, including extensive brand and product development skills. Grevy started his professional career as key account manager, Reebok Nordics, for Adidas Danmark A/S in Copenhagen in 1998. He subsequently held leadership positions of increasing responsibility in the Adidas Nordics organisation before moving to the Adidas headquarters in Herzogenaurach, Germany, in 2006 as director men’s training. From 2012 to 2014, Grevy was based in Stockholm as general manager Adidas Nordics. From 2014 to 2016, he led the Adidas business unit training as general manager, being responsible for Adidas’ largest global sports business. A former semi-professional handball player, Grevy is an avid athlete. He is married, with two children.

Fibre2Fashion News Desk (PC)


Must ReadView All

Pic: Shutterstock

Fashion | On 2nd Dec 2020

Fashion industry suffering worst year on record: report

Global fashion sales and economic profit—a measure of value where...

Pic: Global Fashion Agenda

Apparel/Garments | On 2nd Dec 2020

GFA launches Circular Fashion Partnership in Bangladesh

Denmark-based sustainability forum Global Fashion Agenda (GFA)...

Pic: Shutterstock

Textiles | On 2nd Dec 2020

Pakistan's textile & apparel exports up 3.78% in July-Oct

The value of textile and garment exports from Pakistan rose by 3.78...

Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Anurag Mohota,

Anurag Mohota

Located in the heart of cotton growing belt of India, Gimatex is a...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search