Winter Clothing manufacturer Canada Goose recently announced it will end the use of all types of fur in its products. This announcement is driven by its focus on its purpose-based platform, HUMANATURE, relentless innovation and expanding lifestyle relevance. It will end the purchase of fur in a phased manner by the end of this year and cease manufacturing with fur no later than 2022 end.
“Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that,” said Dani Reiss, president and chief executive officer (CEO) of the company, said in a press release.Canada Goose recently announced it will end the use of all types of fur in its products. This announcement is driven by its focus on its purpose-based platform, HUMANATURE, relentless innovation and expanding lifestyle relevance.It will end the purchase of fur in a phased manner by the end of this year and cease manufacturing with fur no later than 2022 end.#
Earlier this year, Canada Goose launched its most sustainable parka to date, the Standard Expedition Parka, followed by the introduction of a new category of lightweight down jackets, the Cypress and Crofton.
The Standard Parka generates 30 per cent less carbon and requires 65 per cent less water during production compared to the in-line Expedition Parka. The Cypress and Crofton jackets are both made with recycled nylon, exemplifying the brand’s purpose to keep the planet cold and the people on it warm.
“This is a significant step forward toward building a more humane and sustainable world. We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry,” Barbara Cartwright, CEO of Humane Canada, was quoted as saying in the press release.
In 2019, Canada Goose announced its commitment to achieve net-zero carbon emissions and reduce emissions by more than 80 per cent from current levels by 2025. At the same time, Canada Goose also joined the bluesign raw materials standard as an official SYSTEM Partner and remains on track to be Responsible Down Standard certified this year.
The brand also plans to transition 90 per cent of its materials to preferred fibres and materials, sustainable alternatives to conventional materials, by 2025 and plans to integrate sustainable solutions into cent per cent of its packaging by 2025.
Earlier this month, Israel announced a ban on the sale of fur in fashion trade, the Estonian unicameral parliament banned fur farming, becoming the first Baltic nation to do so, and the United Kingdom called for evidence to hear from both industry and the public to help guide future policy on the fur trade.
The call for evidence was launched jointly with the Scottish and Welsh governments and asked for views on animal welfare as well as the social and economic impacts associated with the trade, both in the country and overseas.
Late last month, Italian luxury fashion house Valentino announced going fur-free by next year, said Animal rights organisation People for the Ethical Treatment of Animals (PETA).
Fibre2Fashion News Desk (DS)
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