Canada Goose names Larry Li as president, China

Li joins Canada Goose with nearly 20 years of experience in the luxury sector, having held regional senior leadership positions across retail, operations, and finance. Most recently, he was managing director, China at Dunhill, part of the Richemont group, and was instrumental in the brand’s repositioning and new product direction. Prior to that, he was with LVMH group and worked at brands including Louis Vuitton, Givenchy and Kenzo in Shanghai and Tokyo, holding various senior management roles, the company said in a press release.

This announcement comes as Canada Goose continues its expansion in the China market, which the company entered in 2018. Mainland China is home to Canada Goose’s largest retail network, with 16 stores. In addition to the store that opened in Xi’an in May 2022, Canada Goose plans to open another three this fall in Tianjin, Qingdao and Chengdu. The brand will continue its category expansion, having launched its inaugural footwear collection last fall, and deepen its ties with local design talent, exemplified by its upcoming collaboration with Feng Chen Wang and Xu Zhen for Fall/Winter 2022.

“Li is a proven strategic leader with an entrepreneurial mindset and exceptional business development skills. Running China from China has been pivotal to our success in the market. Li’s luxury expertise in China makes him uniquely suited to lead the local team, drive our business forward and seize the strategic opportunities that we see ahead,” Dani Reiss, chairman and CEO, Canada Goose, said.

“I am honoured to join Canada Goose, as the business enters an exciting new phase of expansion in China. Canada Goose’s functionality, purpose and design in performance luxury have deeply resonated in China. I look forward to building on this great foundation and bringing the company vision to life,” Li said.

Fibre2Fashion News Desk (GK)