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Charlotte Russe & PredictSpring to launch fast-fashion app
23
Mar '17
Courtesy: Charlotte Russe
Courtesy: Charlotte Russe
Charlotte Russe Inc., a leading apparel retail chain store in US, and PredictSpring, the fastest mobile commerce platform for brands and retailers, are set to build a next generation mobile app for its customers. Since its launch on the PredictSpring platform in July 2016, the Charlotte Russe app has built a notable following with over 1 million downloads.

The integration with PredictSpring’s partner, Salesforce Commerce Cloud, allowed for the rapid go-to-market of the Charlotte Russe mobile app. As part of this effort, the app was specifically designed with three key elements to meet the heightened expectations of today’s Charlotte Russe consumer – speed, flexibility, and a smooth blend of the online and offline brand experience.

A notable feature of Charlotte Russe’s app, powered by PredictSpring includes Shoppable Instagram Feed, where customers can easily browse and shop Charlotte Russe’s Instagram feed within the app, providing fashion inspiration and enabling instant “buy” capabilities.

The app also incorporates an exclusive offers feature, providing a VIP experience to customers with special discounts and coupons. Importantly, this allows Charlotte Russe to take advantage of ever-changing marketing initiatives and promotions, such as a one-day flash sale. Blending the online and offline experience, the app features real-time in-store inventory, enabling customers to check item availability in any of Charlotte Russe’s 550 stores.

Nitin Mangtani, founder and CEO of PredictSpring said, “The retail industry has shifted dramatically, with fast-fashion emerging as a leading category. For a brand to succeed; the ability to make real-time changes - such as merchandising and promotions - in a matter of minutes is fundamental to its success. With PredictSpring, business users can make on-the-fly changes without the need for complex coding. Through our platform, Charlotte Russe has achieved a much faster m-commerce experience, empowering its consumers to go from ‘want’ to ‘own’ faster than ever.”

Carrie Welch, SVP of digital experience, Charlotte Russe said, “Our customer demands instant gratification and the ability to shop with the single touch of a button, anywhere and anytime on their mobile device. Speed is essential to our customer and pivotal to building brand loyalty. The PredictSpring platform is unrivalled, with our app performing 20-30 times faster than a typical mobile experience. Also, the integration with digital wallet, Apple Pay has proven a key to driving increased conversion.” (GK)

Fibre2Fashion News Desk – India


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