Cherokee appoints new chief brand & revenue officer

30 Oct '17
2 min read
Courtesy: Cherokee Global Brands
Courtesy: Cherokee Global Brands

Cherokee Global Brands, a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, has announced that the company has appointed Mark Conway to the newly-created role of chief brand and revenue officer. In the new role, Conway will report directly to Henry Stupp, the company’s chief executive officer.

In this role, Conway will oversee new business development, strategic brand planning, ecommerce and marketing and will manage development and oversight of Cherokee Global Brands’ licensee partnerships worldwide.

Henry Stupp said, “Mark brings a wealth of global retail, marketing and sales expertise to Cherokee Global Brands and he’s a perfect fit for this new role. We’re pleased to welcome him to our senior executive team. Mark joins us at a critical time in our growth trajectory as we harness ongoing transformations in the retail landscape and complete the integration of our acquisition of Hi-Tec. Going forward, Mark will play a key leadership role as we increase the penetration of our brand portfolio in multiple channels and synergise our business units.”

Conway said, “Throughout my career, I’ve led marketing and merchandising efforts for some of the fastest-growing global retail brands. I see tremendous potential at Cherokee Global Brands and I’m delighted to leverage my experience to ensure that the Company’s portfolio of high-equity brands reaches its full potential around the world.”

Conway brings more than 20 years of retail experience to Cherokee Global Brands, most recently, as head of international, at Canadian Tire, where he led global expansion for the retailer’s newly-created international division. Prior to Canadian Tire, he held numerous leadership positions within leading global retail organisations including Primark, Sears, and Walmart Canada where he led the apparel division and re-defined its strategy to focus on kids and basics. Conway has extensive intellectual property experience, securing rights to leading global fashion brands in international markets including Canada, UK, the Middle East, Asia, and Mexico. (GK)

Fibre2Fashion News Desk – India

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