Columbia Sportswear unveils new store in Mumbai, India

The store launch hosted fitness and lifestyle enthusiasts from across the city for an experience of the space and Columbia Sportswear merchandise. The store which has hints of silver subtly brings forth luxury and lives up to its presence among the top brands in Palladium. At the same time, it stocks the most useful and apt outdoor adventure gear which is an essential segment for the fitness and trekking enthusiasts of Mumbai. The brand’s growing presence in Mumbai encourages the budding outdoor culture in and around the city, for both a novice and an expert, the company said in a media statement.

“With the advent of our fourth store in Mumbai offering a grandeur of mountain trekking and hiking merchandise, we aim to be the number one outdoor brand house in India that is omnipresent at a click or in the immediate neighbourhood. The outdoor industry is growing at an exponential rate and the enthusiasts need gear that is backed by superior technology. Mumbai provides that perfect landscape where our gear keeps our customers protected against incessant rain, heat and ultraviolet exposure. For customers travelling to colder regions, there is ultimate warmth on offer,” Ankur Bhatia, CEO, Chogori India Retail, the company that retails Columbia Sportswear and a plethora of more international outdoor brands in India, said.

“The Chogori family is working towards building a web-like network of stores in the coming years, attempting to bring closer the adventure chasers and gear that is recognised, awarded and used globally. Our store in Palladium opens gates for us to reach out to the segment that just won’t compromise on quality and would choose technologically backed outdoor adventure gear, ensuring a safe and smooth experience in the outdoors,” Bhatia added.

Fibre2Fashion News Desk (GK)