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Companies join Canopy's Pack4Good initiative

Jun '20
Pic: Canopy
Pic: Canopy
Eleven companies, including Stella McCartney, prAna, and Telus, have joined hands with Canopy to ensure that the ancient and endangered forests do not end up as shipping boxes and single-use packaging. The companies have become part of Canopy’s Pack4Good initiative that asks partners to use recycled fibre, smart design, and next generation solutions.

The surge in on-line shopping arising from the COVID-19 pandemic, and the massive amount of packaging it entails, has brought to light the already substantial impact of paper-based packaging on the world’s forests, wildlife and climate. The initiative by non-profit Canopy aims at transforming the packaging supply chain.

In 2017, 245.8 million metric tonnes of paper packaging was produced. Much of that was made from trees logged from vital, high-carbon value forests and endangered species’ habitats. By 2025 that number is slated to grow by over 20 per cent, which is directly at odds with the International Panel on Climate Change and International Union for Conservation of Nature 2030 imperatives for resolving the climate and biodiversity crises.

“We face a breakdown of our natural systems, and warnings that more viruses will emerge from disrupted forest landscapes," said Nicole Rycroft, founder and executive director of Canopy. “It’s never been more important for forward-thinking companies to shift from high-impact paper packaging to smarter and planet-friendly alternatives. We’re enheartened by these companies’ leadership.”

To that end, Pack4Good partners have committed to ensure that by the end of 2022 all of their packaging is free of ancient and endangered forests, designed to reduce material use, maximise recycled and alternative next generation fibres (such as agricultural residues), and use FSC-certified paper when virgin forest fibre continues to be used.

“At Stella McCartney we do all we can to protect the planet and keep people safe. A great way to do this is by keeping trees standing and by getting forests, especially ancient and endangered forests, out of the packaging supply chain. We are proud to be a part of Canopy’s Pack4Good initiative, implementing real time solutions to keep forests standing and shift the packaging supply chain to next generation alternatives,” Stella McCartney said.

The Pack4Good initiative was launched in October 2019, and now includes 22 companies, representing 71 brands and $66 billion in annual revenues. Pack4Good partners range from fashion brands to printers to telecommunication brands and next generation solution providers, with more sectors and companies expressing interest every day.

Forest conservation is identified as 30 per cent of the climate solution, as well as key to protecting species and to preventing future epidemics. It is vital to remove ancient and endangered forests from the packaging supply chain to protect human health and keep the planet’s natural systems stable.

Fibre2Fashion News Desk (SV)

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June 2021

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