The first sessions will be held on February 28 and March 1 in New York. With a heightened focus on educating attendees at Coterie on relevant topics unfolding in the marketplace, the partnership will offer insight and direction on the current climate of the digital landscape.
The keynote address will be given by founder and chairman of L2, Scott Galloway, who will discuss business with digital dominance, their successes and loses in the digital age along with their impact on the marketplace as whole.
Three additional seminars will be conducted by members of the L2 team. 'From acquisition to Advocacy: Leveraging Social & Search to Influence the Consumer Journey' will be conducted by senior associate Taylor Malmsheimer; 'Selling in an Omnichannel World: How Leader Brands Are Meeting Evolving Consumer Demands' will be by VP of intelligence Evan Neufeld and Cooper Smith, director of research, Amazon IQ will conduct 'In the Shadows of Amazon: How to Survive as a Retail Brand in an E-commerce Ecosystem'. (KD)
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