The growth of the digital touch points has forced physical stores in fashion and apparel to embrace capabilities and tools that enable digital transformation, states the 'Fashion & Apparel: Achieving a frictionless shopper experience and streamlined operations' report by Avanade and EKN. So stores are implementing capabilities such as access to digital catalogues that can be displayed on in-store tablets or kiosks along with physical/digital integration as store fulfilment of digital orders, in-store mobile offer personalisation, in-app mobile shopping and click and collect.
Shoppers in general want a unified experience across both the digital and physical formats, yet only a few are actually experiencing it. Retailers can alleviate this by understanding shoppers better, upgrading and integrating store technology to encompass all shopper engagement and operational touchpoints, and ensuring frictionless blocking and tackling like preventing out-of-stocks, localising assortments, and providing the most optimal prices and offers, according to the report.
An equally important aspect of digital and omnichannel shopping is delivery and management of the 'last mile'. Most customers who place online and mobile orders have come to expect speedy delivery, to the point that free shipping within a day of purchase coupled with a free returns policy has become a driver for retailers as they strive to meet customer shopping expectations.
Retailers need to be aware of all of this when it comes time to prioritise their digital investments, so there is a focus on the 'unified' commerce needs of their customers. Growth in digital shopping coupled with smart in-store omnichannel technologies has redefined the way fashion and apparel retailers operate. It can increase sales, minimise advertising and marketing expenditures, and open the floodgates for new opportunities for operational collaboration between channels, adds the report. (KD)
Fibre2Fashion News Desk – India
Textiles | On 23rd May 2022
US President Joe Biden along with a dozen initial partners—India,...
UK and Mexico have launched negotiations on a new UK-Mexico Free...
UAE federal export credit agency Etihad Credit Insurance (ECI)...
Textile Industry Head honchos
Biggest learning was adaptability
Strongly believe in 'people first' policy.
Luxury is not just about high prices but ability to create desire
Abdullah Mohammad Saad Hossain
Saad Group is a leading vertically integrated textile group in Bangladesh. ...
Meghna Kishore & Barkha Bhatnagar Das
Being conscious of living mindfully themselves, two sisters embarked on a...
C Maennich
Trützschler, one of the world's leading textile machinery manufacturers,...
Christopher Astley INDA
<font face="Arial, sans-serif"><span style="font-size: 16px;">INDA,...
Thomas Ong P S NanoTextile
Malaysian company NanoTextile Sdn Bhd taps into the potentials of...
Dave Rousse INDA
INDA, a global association of the nonwoven fabrics industry, has been...
Gavin Miguel Label Gavin Miguel
Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...
Reynu Taandon Label Reynu Taandon + Nikhita
Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...
Sunita Shanker Label Sunita Shanker
Inspired by the rich traditional crafts of India, Sunita Shanker’s work is ...
Press Release
Letter to Editor
RSS Feed
Search Companies
editorial@fibre2fashion.com
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
By submitting you confirm you have read our Terms & Conditions and Privacy Policy.