As Brooks continues to pursue its goal of becoming the No 1 brand for all who run, Sheridan will be critical in overseeing the growth of the brand’s enterprise and digital platforms, developing Brooks’ wholesale and e-commerce businesses, cultivating distributor partnerships across the world and building stronger connections with runners to fuel e-commerce, said Brooks Running in a media statement.
Sheridan joined Brooks Running in 1998 and through his career has been critical in the continued growth of the brand and business. Prior to his new role, Sheridan led global sales, e-commerce, business development and customer service.
“2018 was a fabulous year for Brooks. The growth we’re seeing is incredibly exciting because it indicates our brand is resonating with runners who are choosing our gear as they head out the door on their runs,” said Jim Weber, CEO, Brooks Running Company. “As we continue to grow, Sheridan’s experience leading teams, driving process and ensuring the runner stays at the center of all business decisions will be invaluable.”
“I’ve believed in this brand since the day I started and it’s been incredibly fun and rewarding to see our growth. We’ve built an incredibly strong foundation focused on creating the best gear for runners worldwide,” said Sheridan. “I’m excited by the opportunity to build on this success as we bring Brooks’ unique premium brand experiences to more runners around the world. In this new role, I’m specifically looking forward to digging deeper into how we scale our enterprise and digital platforms to better service our retail partners and runners everywhere.”
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc and is headquartered in Seattle. (PC)
Fibre2Fashion News Desk – India
Textiles | On 19th Apr 2019
The G-20 recently said world economic growth sputtered late last year ...
Textiles | On 19th Apr 2019
The value of textile and garment exports from Pakistan increased by...
‘New vendor is welcome if he offers cost, quality and timely delivery’
Sedo Treepoint GmbH
We see a higher demand in colour management systems, as customers see big...
The budget will give major impetus to textile and apparel consumption
Germany-based Textechno is one of the leading manufacturers of testing...
Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...
Aizome, Asia's first Fairtrade denim brand, is all set to launch next...
Mr Ambrose Chan
DSG International (Thailand) PLC
Pierre Wiertz talks about the vast world of sustainable nonwovens and...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
"We should not compare India and the West. There are things we do that...
Rupa Sood and Sharan Apparao
Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...
"Now we can see the Russian trend in international fashion. And Russian...