;
Home / Knowledge / News / Apparel/Garments / Differential Brands signs for brand extension
Differential Brands signs for brand extension
07
Apr '18
Courtesy: Differential Brands
Courtesy: Differential Brands
Differential Brands Group Inc., a portfolio of global consumer brands comprised of Hudson Jeans, Robert Graham and Swims, has announced that Robert Graham has embarked on its largest brand extension in the company’s history. The company has signed four licensees in footwear, home furnishings, loungewear and eyewear, along with two license extension partners.

The association will help drive Robert’s Graham brand awareness and profitability through 2018 and beyond. "We are thrilled to announce these new best-in-class partnerships that will continue to create luxury products and strengthen the brand’s footprint domestically," said Michael Buckley, chief executive officer of Differential Brands Group Inc., parent company of Robert Graham.

"As we continue bringing the Robert Graham luxury DNA and lifestyle to new classifications for men, women, and other passion points in which our Collectors engage, we look forward to expanding our reach in the U.S. and beyond," said Andrew Berg, president of Robert Graham.

The new license partners for Robert Graham include Prodigy Brands, a luxury footwear company, for the design, manufacturing, marketing, and distribution of men’s footwear starting Spring 2018, Royal Heritage Home, a distinguished home textile company, for the design, manufacturing, marketing, and distribution of a home furnishings collection to include: sheets, comforters, duvets, and decorative pillows starting Fall 2018, Komar, an industry leader specialising in sleepwear, loungewear, intimates, for the design, manufacturing, marketing, and distribution of men’s and women’s underwear, sleepwear, loungewear, women’s intimate apparel and daywear starting Spring 2019 and Nouveau Eyewear.

"Royal Heritage Home is very excited by our new venture with Robert Graham," said Jeffrey Tauber, CEO of Royal Heritage Home. "From the start, we recognised the potential of translating the brand’s extensive, modern design legacy into home products. I have admired the brand for years and I am a true ‘collector’ of their pieces."

In addition to these four new partners, RGA Leatherworks has signed a long-term extension to continue producing men’s small leather goods, accessories and bags, and British Apparel Collection will continue to produce hosiery. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Vietnam targets $ 40 bn in textile-garment exports in 2019

Apparel/Garments | On 22nd Jan 2019

Vietnam targets $ 40 bn in textile-garment exports in 2019

The Vietnam Textile and Apparel Association (VITAS) has set a target...

Myanmar RMG units exporting to EU rose by 180 in 5 yrs

Apparel/Garments | On 22nd Jan 2019

Myanmar RMG units exporting to EU rose by 180 in 5 yrs

The number of readymade garment (RMG) factories in Myanmar that...

India to soon have own standard for apparel size: minister

Apparel/Garments | On 21st Jan 2019

India to soon have own standard for apparel size: minister

India will soon roll out a size project for Indian apparel on the...

Interviews View All

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Krishnanand Tripathi, Textrade International Ltd

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search