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Differential Brands signs for brand extension
07
Apr '18
Courtesy: Differential Brands
Courtesy: Differential Brands
Differential Brands Group Inc., a portfolio of global consumer brands comprised of Hudson Jeans, Robert Graham and Swims, has announced that Robert Graham has embarked on its largest brand extension in the company’s history. The company has signed four licensees in footwear, home furnishings, loungewear and eyewear, along with two license extension partners.

The association will help drive Robert’s Graham brand awareness and profitability through 2018 and beyond. "We are thrilled to announce these new best-in-class partnerships that will continue to create luxury products and strengthen the brand’s footprint domestically," said Michael Buckley, chief executive officer of Differential Brands Group Inc., parent company of Robert Graham.

"As we continue bringing the Robert Graham luxury DNA and lifestyle to new classifications for men, women, and other passion points in which our Collectors engage, we look forward to expanding our reach in the U.S. and beyond," said Andrew Berg, president of Robert Graham.

The new license partners for Robert Graham include Prodigy Brands, a luxury footwear company, for the design, manufacturing, marketing, and distribution of men’s footwear starting Spring 2018, Royal Heritage Home, a distinguished home textile company, for the design, manufacturing, marketing, and distribution of a home furnishings collection to include: sheets, comforters, duvets, and decorative pillows starting Fall 2018, Komar, an industry leader specialising in sleepwear, loungewear, intimates, for the design, manufacturing, marketing, and distribution of men’s and women’s underwear, sleepwear, loungewear, women’s intimate apparel and daywear starting Spring 2019 and Nouveau Eyewear.

"Royal Heritage Home is very excited by our new venture with Robert Graham," said Jeffrey Tauber, CEO of Royal Heritage Home. "From the start, we recognised the potential of translating the brand’s extensive, modern design legacy into home products. I have admired the brand for years and I am a true ‘collector’ of their pieces."

In addition to these four new partners, RGA Leatherworks has signed a long-term extension to continue producing men’s small leather goods, accessories and bags, and British Apparel Collection will continue to produce hosiery. (RR)

Fibre2Fashion News Desk – India


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