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DKNY launches sport capsule in partnership with MLB

26
Mar '19
Pic: DKNY
Pic: DKNY
Just in time for the Opening Day, DKNY is launching a capsule womenswear collection in partnership with Major League Baseball (MLB), to celebrate America’s favourite pastime sport. The sport-inspired collection brings DKNY’s signature city-ready sport styles to ballparks across the country—creating the perfect game day uniform for all 30 MLB teams.

The collection includes DKNY Sport favourites—the sneaker dress, coach’s jacket, cropped hoodie and leggings—cobranded with an MLB team icon of her choice. Bold graphics and logos stay true to both the DKNY and MLB brands, allowing fans to proudly display their loyalty without compromising their signature style, according to a press release from DKNY. Form-fitting activewear styles—an undeniably feminine signature of DKNY—declare pride with team logos stamped on the chest, across the back, and down the legs.

To bring the collaboration to life, DKNY will host a large-scale VIP launch event in partnership with MLB on Opening Day 2019. There will be a two-hour interactive, engaging VIP event featuring notable attendees across the fashion, lifestyle and sports sectors.

Beginning March 28th, DKNY Sport X MLB will be available to fans on dkny.com, mlbshop.com, fanatics.com, Macy’s, and select ballparks throughout the US.

DKNY is a global iconic fashion brand founded in 1989. The company designs, markets and distributes collections of apparel, accessories, footwear globally. The label continues to merge modern tailoring with sophisticated ease, celebrating the aspirational and practical spirit of New York. Acquired by G-III Apparel Group in December 2016, the company continues to be recognised as one of the most heralded names in American fashion. (PC)

Fibre2Fashion News Desk – India


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