Home / Knowledge / News / Apparel/Garments / DL1961, Lenzing to make DL1961 denim more sustainable
DL1961, Lenzing to make DL1961 denim more sustainable
Dec '17
DL1961, Lenzing to make DL1961 denim more sustainable
DL1961 and Lenzing have joined hands to make DL1961 denim more sustainable. Using Lenzing’s Refibra branded lyocell fibres, DL1961 will create a new denim blend that utilises renewable wood sources and supplementary proportion of recycled cotton scraps to create a garment that is sustainable, innovative, and retains the premium quality, feel and fit.

With sharing the same value on sustainability, DL1961 is one of the first partners of Lenzing to use Refibra fibres in its Denim collection launching for Pre-Fall 2018. This is not the first time DL1961 and Lenzing have partnered to make a highly efficient garment. DL1961 has been using Lenzing’s Tencel lyocell fibres in their denim since 2012 and has achieved great success in both the industry and with customers as a result.

Refibra fibres, the new generation of Tencel branded lyocell fibres, are made from wood pulp that contains a supplementary proportion of cotton scraps from cutting operations. Lenzing is the first manufacturer to offer cellulosic fibres featuring recycled material on a commercial scale and is a pioneer with this technology. Reducing the need to extract additional raw materials from nature lowers the impact on natural resources. Thus Refibra fibres have initiated an important step towards circular economy for textiles by re-using a certain proportion of cotton scraps. What’s groundbreaking about Refibra fibres is that it combines both advantages - the recycling of cotton scraps and an innovative sustainable production process.

In a world where climate change awareness and sustainability are instrumental to ensuring we don’t deplete our earth and its resources, it is our responsibility to keep innovating and creating innovative fibres like Refibra that besides wood pulp also employs a supplementary proportion of existing materials to create better, more sustainable products of the future.

According to CEO of DL1961, Maliha Ahmed, “It is our responsibility as a company and as leaders in the denim industry to make sure we are always in pursuit of better processes and materials that reduce our environmental footprint all while providing our customer with newer more technologically advanced denim season after season. Partners like Lenzing make our dream of creating the most efficient, high quality denim on earth a reality.”

“Denim apparel has a high impact on the environment and consumers are seeking alternatives with the environment in mind. Lenzing is offering a viable solution with Refibra branded lyocell fibres to provide innovation with reduced environmental impact,” says Tricia Carey, director of Global Business Development for denim at Lenzing. “We are pleased to partner with such a premiere denim brand, DL1961 to bring Refibra fibres to denim consumers. Denim is not just about fit and style, it is also about sustainability.” (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 26th Jan 2022

Vietnam-US trade hits $111.56 bn in 2021

Vietnam-US trade hit $111.56 billion in 2021, up by nearly $21...

Pic: Shutterstock

Textiles | On 26th Jan 2022

Turkey using less coal, hydropower; use of renewables, gas up: Ember

The use of coal and water for energy in Turkey reduced in 2021, while ...

Pic: Bangladesh Parliament Secretariat/Facebook

Apparel/Garments | On 26th Jan 2022

Trade Organisation Bill, 2022, introduced in Bangladesh parliament

The Trade Organisation Bill, 2022, aimed at allowing foreign traders...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Water stewardship, Stakeholders

Water stewardship

Water use efficiency remains relatively unexplored

Kishina Daruka and Mishika Daruka,

Kishina Daruka and Mishika Daruka

Headquartered in Kolkata, India, sustainable clothing brand Ora was...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Ahmet Gecikli,

Ahmet Gecikli

Ser Mekatronik, founded in 2008, is specialised for providing mechanical...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


PVH Corporation
Reiter India Private Limited
Hela Clothing Pvt Ltd
Huntsman (Singapore) Pte Ltd
Alison Hayes Romania
Seasalt Limited
KAS Direct Sourcing
Green Fibre
Tommy Hilfiger
Benetton Group
Grasim Industries Limited
Phong Phu international JSC (PPJ)
Hirdaramani International Export Private Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Sportmaster Ltd.
Midas Clothing Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Gokaldas Exports Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
International Textile Manufacturers Federation
Desigual - ABASIC, S.A.
Esprit Europe Services GmbH
Tchibo GmbH
Cat Tuong Real Estate Group Joint Stock Company
SHAHI Exports Pvt Ltd
Sainsbury's Argos Asia Limited
G-Star Raw C.V.
Calvin Klein
Tory Burch Hong Kong Ltd
Vardhman Textile Ltd
John Varvatos
Aquarelle Clothing Limited
Rayonese Textile Inc., Division de Culp Inc.
Varner AS Retail
The LYCRA Company Singapore  Pte. Ltd
Alix Partners
Groz-Beckert East Asia LLP
Helly Hansen Far East Ltd
Boardriders Asia Sourcing Limited
Chori Company Limited
Guess Europe Sagl,
Chico’ FAS
Lenzing Aktiengesellschaft
IDH – The Sustainable Trade Initiative
Rosset ;& Cia Limited
The Top Form Brassiere Manufacturing Company Limited
J ;& P Coats
Brandix Lanka Limited
Gatsby Africa
LC Waikiki
Lisa S.P.A.
Under Armour Global Sourcing Ltd
NITI Aayog
Gap International Sourcing Limited
Target Corporation (MN)
MAS Active / MAS Kreeda / MAS Bodyline
Landmark Group
Aramark Uniform ;& Career Apparel, LLC
Maceton Limited
Etam Group Strategy Hong Kong Limited
Recron Polyester from Reliance Industries Limited
Restoque S.A.
Lululemon Athletica Inc
Page Industries Limited (Bangalore)
Vianney Textil Hogar S.A. De C.V.
Bluestem Global Sourcing Limited
T.T. Limited
Truetzschler India Private Limited
IKEA of Sweden AB
Gloria Jeans
Eastman Chemical Company
Amazon China
Arvind Limited
Sportswear Company Spa

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search