Since 1996, DLI has successfully launched over 100 bra styles, many of which are still best sellers years later. The company's knack for interpreting global trends, understanding of size grading, and knowledge ofs high-tech fabric are core strengths to expanding the company. DLI uses its industry expertise to create innovative products, including launching the first cooling bra which sold over 20,000 units in one week. The company is also meeting the needs of younger shoppers who want bra-like support in their apparel using trendy fabrics and sophisticated manufacturing.
Dora Lau, founder and president of DLI, began her career creating couture gowns for global talent in the music industry. It was the realisation that intimates are the foundation to a perfectly fitting dress that sparked her interest in the lingerie industry. Not satisfied with the fit and size grading from using only one model, the team at DLI takes pride in exceeding industry standards by using models in a range of sizes and half-sizes to ensure a proper fit.
"My roots in couture eveningwear have played a tremendous role in the bras we develop at DLI. Luxury brands can afford to do three or four fittings to secure the perfect fit. We take a couture-attitude and won't go into production until everything is exactly the way we want it. The way the body feels when you wear a well-fitting garment is magical. t's a feeling that every woman deserves," said Lau.
Focusing on its ‘couture-attitude’ is an unconventional approach, and it's one of the many ways that DLI stands out in the intimate apparel landscape. At a moment when brands are focused on cost cutting, lightning fast production, and immediate responses to trends, DLI is using its robust in-house library of fabrics, and strong relationships with experts that have a keen intuition for product development to meet clients' demands. On-the-ground global manufacturing and quality control teams allow DLI to stand behind all products.
For more than 28 years, DLI has developed private label merchandise for leading intimate apparel brands in band sizes from 32-54 and cup sizes A-K. With offices in US and Asia, every client receives the highest level of service from a team with global capabilities and local abilities. DLI has won awards for its innovation and industry leadership, most recently at the 2019 HUG Awards.
Fibre2Fashion News Desk (PC)
| On 15th Apr 2021
IFC, a member of the World Bank Group, is supporting the garment...
| On 15th Apr 2021
The import of textiles and apparel by the United States decreased by...
| On 15th Apr 2021
The Vietnam Textile & Apparel Association (VITAS) and Amazon have...
Verticals like fast fashion won’t completely adopt personalisation on...
Social media critical in regeneration of businesses
Estimate loss of $8-$10 billion in turnover
Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...
Headquartered at Singapore, Crocodile is a global fashion and lifestyle...
Danitech was born from the will of a group of technicians to offer the...
INDA, a global association of the nonwoven fabrics industry, has been...
Seevix Material Sciences Ltd, which develops and manufactures synthetic...
Michaela Griggs & Peggy Schulz
Founded in 1929, Barco Uniforms started as an apparel company for beauty...
Label Sneha Arora
Sneha Arora, an alumnus of National Institute of Fashion Technology,...
Gramin Vikas Evam Chetna Sansthan
Ruma Devi is a jet-setting promoter of artisans who has empowered...
Abhishek Bajaj & Samiksha Bajaj
Samshek is a fashion forward tech brand which combines digital experience...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
Download Free Report
Rising Opportunities in Technical Textiles Market: 2020-2026
Thank you for showing interest in our free report on 'Rising Opportunities in Technical Textiles Market: 2020-2026'
You will receive an email shortly with a link to download the report and in case if you don't receive our email, you can write back to firstname.lastname@example.org.