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DRYV, Kill Cliff launch compression sleeve
May '17
Courtesy: PR Newswire
Courtesy: PR Newswire
DRYV Technology, which owns and licenses patented textile technology that integrates an absorbent outer layer into a moisture wicking garment, has announced the fourth licensee of its technology with Atlanta-based Kill Cliff, a sports nutrition company known for its recovery drinks. Their debut accessory item is a compression sleeve to assist athletes.
The compression sleeve "powered by DRYV Technology" will assist athletes in quickly wiping and absorbing perspiration on hands and face that can impact performance. This agreement marks a first for DRYV Technology in the booming athletic training market, which is estimated to be worth over $4 billion.
The performance compression sleeve is available to anyone for purchase and worn by select Kill Cliff-sponsored athletes. Incorporating DRYV Technology into Kill Cliff's gear will mean performance will no longer be inhibited by sweat, allowing athletes to push harder.
"Anyone who has ever chalked up before picking up a barbell or had sweat drip into their eyes in a hot gym will understand why a towel built into their gear will be of use. With select Kill Cliff apparel styles now 'powered by DRYV Technology,' we can help provide athletes with an innovative performance benefit engineered specifically for their needs," said Michael Luscher, founder and CEO of DRYV Technology. 
Kill Cliff, known for its recovery drinks, also produces a wide variety of athletic gear. "This technology is key for anyone who sweats, works hard and doesn't give up. Our motto is 'Kill the Quit,' and DRYV helps us support that mentality," said Chris Irwin, president of Kill Cliff.
Though this is its first introduction into the fitness market, DRYV Technology has already been integrated into the basketball and eSports worlds, with licensee POINT 3, a basketball apparel brand, and KontrolFreek, a developer of innovative Performance Gaming Gear. (SV)

Fibre2Fashion News Desk – India

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