Dutch tech-fashion start-up Project Cece that offers a search engine to find fair and sustainable fashion recently made its foray in the United Kingdom. Available in Germany and the Netherlands till now, it uses in-house web tools to collect information from over a hundred different webshops to make it convenient for shoppers to compare brand sustainability.
The start-up was founded by Noor Veenhoven and sisters Marcella and Melissa Wijngaarden.Dutch tech-fashion start-up Project Cece that offers a search engine to find fair and sustainable fashion recently made its foray in the United Kingdom. Available in Germany and the Netherlands till now, it uses in-house web tools to collect information from over a hundred different webshops to make it convenient for shoppers to compare brand sustainability.#
A recent poll by the Clean Clothes Campaign and Changing Markets Foundation found 55 per cent of UK shoppers would be put off buying from a brand associated with pollution in its manufacturing, while only one in ten felt consumers are kept well-informed about the impacts of clothing manufacturing on the environment and people. (DS)
Fibre2Fashion News Desk – India
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