The report titled 'Top 5 Country B2C E-commerce Sales Forecasts: 2016 to 2020' by yStats states that China is likely to remain the largest and the fastest growing market in the e-commerce sector. It is also expected to be the only country among the top 5 nations to have a growth rate of over 20 per cent over the forecast period.
Besides China, double-digit growth rates of online retail sales are also expected in Japan, the world's fourth and Asia-Pacific's second largest e-retail market. The UK is the leader among the top 5 in B2C e-commerce's share of total retail sales, and is thus projected to see some of the lowest growth rates through 2020, says the report. A common trend predicted by the majority of primary sources cited in the report is declining year-on-year growth rates as these markets mature.
The yStats report also lists the factors that will influence the development of the e-retail sector in these countries in the near future, which include the rise of m-commerce sales, omni-channel features and cross-border online shopping. (KD)
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