Home / Knowledge / News / Apparel/Garments / E-retailers to drive holiday sales in 2016: Nielsen
E-retailers to drive holiday sales in 2016: Nielsen
Nov '16
E-commerce channels in the US will benefit the most during this holiday season as consumers are expected to spend more online, according to a recent trend report. About 25 per cent millennials are planning to increase their online expenditures and close to 19 per cent of shoppers have said that they will spend more online, up from 17 per cent last year.

Consumer sentiment around online shopping is outpacing in-store, says Nielsen's 2016 holiday trend report. About 58 per cent of shoppers stated that they have purchased their holiday gifts online compared to 40 per cent in big-box retail stores and 25 per cent in department stores, according to Nielsen's bi-weekly Omnibus English language survey of 1,159 adults aged 18 and above.

“With a growing appetite for all things digital, online platforms will have a more significant role in helping consumers both research and purchase gifts during this holiday season. Virtual environments present opportunities and unlimited growth potential for merchants - especially with the millennial, digital consumer,” says Jordan Rost, VP of consumer insights, Nielsen.

The Harris Poll derived insights from the Nielsen online survey of 2,037 US to find out that 54 per cent of the consumers in the country are planning to shop on Black Friday, up from 50 per cent in 2015. Traditional categories such as apparel remain at the top of shopping lists for Black Friday.

Department and dollar stores are set to see a rise in shoppers on Black Friday compared to last year, with 59 per cent of consumers planning to shop in department stores and 21 per cent in dollar stores, increases of 2 per cent and 3 per cent respectively.

Cyber Monday will also witness increased traffic as 63 per cent survey respondents plan to shop on the day, up from 60 per cent in 2015. Mobile commerce is making large gains in 2016, with 50 per cent of consumers planning to use their phones to shop on Cyber Monday compared to 39 per cent in 2015.

The survey also found that millennials lead all generations in spending optimism, with 12 per cent planning to spend more, followed by Generation X at 8 per cent, Boomers 6 per cent and the Greatest Generation planning on 4 per cent increase in spending.

Millennials also lead consumers who are shopping earlier with 30 per cent having already started, followed by Generation X (23 per cent), Boomers (22 per cent) and Greatest Generation (16 per cent). African-Americans lead increased spending, with 15 per cent planning to spend more, up from 14 per cent in 2015, while the total population only has 9 per cent planning to spend more.

“For retailers, the winning strategy for this holiday season will be to get digital right. Malls will need to go very deep on discounts early to attract shoppers and bricks and mortar stores will really need to provide a captivating, in-store experience to properly compete,” said Thom Blischok, strategic retail advisor to Nielsen. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 30th Oct 2020

Relief from USAID, US firms to women in Asian supply chain

The US Agency for International Development deputy administrator...

Pic: Shutterstock

Apparel/Garments | On 30th Oct 2020

Turkey wants to enhance ties with Bangladesh

Turkish President Recep Tayyip Erdogan is committed to enhancing ties ...

Pic: Shutterstock

Apparel/Garments | On 30th Oct 2020

Columbia Sportswear posts Q3 FY20 sales of $701 mn

Columbia Sportswear Company, an innovator in active outdoor lifestyle ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Trade buzz: This could be a landmark budget

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Top executives, Textile industry

Top executives
Textile industry

Textile institutes need to change their curriculum

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Herbert Guebeli,

Herbert Guebeli

Switzerland-based Sedo Engineering develops technologies for the denim...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

<span style="font-size: 12px;">Designer Suman Nathwani talks about her...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search