Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at firstname.lastname@example.org in case you need any other additional information.
Trade and industry body Associated Chambers of Commerce and Industry of India (Assocham) interacted with about 2,500 working men and women in the age group of 25 to 40 years for its survey-cum-analysis on purchasing patterns of consumers during the festive season that began on October 1. The survey was conducted in prominent cities like Ahmedabad, Bengaluru, Chennai, Delhi-NCR, Hyderabad, Indore, Jaipur, Kolkata, Lucknow and Mumbai.
About 60 per cent of the total respondents have expressed their intentions of shopping online citing ease of shopping, various delivery options, diverse payment modes and better offers as key reasons. A majority of the respondents have revealed that they will make the most of the lucrative deals and discounts offered by the e-commerce sites on apparel and other products.
“Most of the e-tailers have already jumped on the bandwagon for running promotional offers like deep discounts, exclusive merchandise, cash-back schemes, and other such deals to cash in on festive season frenzy and have set off marketing campaigns to rake in maximum profits. Besides, introduction of premium services like free shipping, extended return period and others together with rise of high-speed internet usage through smartphones are likely to boost online shopping this festive season,” said DS Rawat, secretary general, Assocham.
Assocham also spoke to experts in the field of advanced research, analytics and digital intelligence services who have suggested that e-retailers should gear up to counter various challenges related to logistics and influx of visitors. The analysis says that they can avoid losing customers due to technical issues by taking precautionary measures like investing in large servers or cloud hosting services.
Some other suggestions by the experts to tackle competitors include easy website navigation, introduction of festive product categories and ensuring a responsive website. They should also maintain stock levels, showcase related products in case they run out of certain goods and display correct delivery dates, says the survey. (KD)
Fibre2Fashion News Desk – India
| On 28th Oct 2020
The ascent to a full economic recovery will likely be long, uneven...
Pakistan's value-added textile exporters have urged the government to ...
| On 28th Oct 2020
During 2019, C&A avoided more than 116,000 metric tons of greenhouse...
‘The terms eco-friendly and organic are common but everyone perceives them ...
Janak Dhamanwala & Sunil Dhamanwala
Moving towards sustainability is also a social change
We have broad range of options in durable fabrics
Colorjet is among the fastest-growing wide format digital inkjet print...
Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...
Italian company Grandis SRL has been operating in the textile industry for ...
Dieffenbacher India Pvt Ltd
Germany-based Dieffenbacher Group is a producer of high-quality composites ...
Non Woven Federation of India
The Non Woven Federation of India (NWFI), representing the regional...
Coating at a fibre level is a practice not usually seen in the...
Sarah Denise Cordery
Sarah Denise Studio
Manchester, England-based Sarah Denise Studio provides relevant fashion...
Divvya and Nidhhi Gambhir
<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...
Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.