Being aesthetically blended and sustainably woven, the SS18 couture from ELL Kids is fit to wear at all distinctive events from glorious Indian weddings to extravagant parties.
The mélange of powerhouse collections includes fusion wear. The collection for boys includes an outfit with neck cowls cross cuts side opening in sequence print and embroidered Bandee shirts in linens.
Girls could choose from a collection range of designers’ cuts in dresses with off shoulders, crop tops with skirts and dhotis, jumpers in a variable of denim prints also in culottes.
In special categories, one can peek into designer cotton ethnic section, which is the need of the current season and from an exclusive array of gowns for birthdays and proms.
“The world of ELL Fashion is an ocean for boys and girls in the age group of 1 to 16 years. ELL Fashion is Chennai’s only chain of fashion destination for the juniors occupying 14,000 sq ft area. It sells high-end luxury collection catering to niche and aristocrats for party and playwear, including Indian ethnic fusion and international labels with dedicated floors for each segment located in Annanagar, Cathedral Road and Triplicane. We are proud to be associated with Junior’s Fashion Week as this is the platform which outreaches our brand to a larger audience and showcase our collection with a brand-oriented perspective,” says Gopal Bherwani, managing partner of ELL Fashionably Young.
The Indian ethnic collection essentially remains the USP of ELL. This vertical remains the USP ever since its commencement. For girls, there are Anarkali churidars, ghagra cholis in handwork and embroideries. For boys, there are sherwanis, jodhpuris, Indo-western with peshawri dhoti and pathanis. (RKS)
Fibre2Fashion News Desk – India
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