>>
Home / Knowledge / News / Apparel/Garments / Eric Liedtke to leave Adidas at end of 2019

Eric Liedtke to leave Adidas at end of 2019

22
Oct '19
Pic: Adidas
Pic: Adidas
Eric Liedtke, executive board member of Adidas AG, responsible for Global Brands, has informed that he will not be available for entire next cycle starting in 2021. To ensure his successor can be fully integrated into developing Adidas strategy beyond 2020, the board has approved termination of his appointment as executive board member effective December 31.

Liedtke, a US citizen, joined Adidas in 1994 as global line manager for cross training in Portland/Oregon. During his 25-year career with Adidas, Liedtke has held senior management positions of increasing responsibility at Adidas America and the Adidas AG headquarters in Herzogenaurach, Germany. Since 2014, he has been executive board member of Adidas AG, responsible for Global Brands. Liedtke was instrumental in developing Adidas’ current strategic business plan ’Creating the New’ that spans the years 2016 to 2020. He also launched Adidas’ unique partnership with Parley for the Oceans to prevent plastic waste and grew successful open-source collaborations with global influencers such as Kanye West, Pharrell Williams and Beyoncé.

“On behalf of the supervisory board, I would like to congratulate Liedtke on a remarkable career at our company and thank him for his vision, leadership and the many contributions he has made to the success of Adidas in the last 25 years. Most recently, Liedtke played a key role in developing and implementing ‘Creating the New’, our long-term strategic business plan that has led to dynamic top- and bottom-line growth for the company since its start in 2016,” said Igor Landau, chairman of the supervisory board of Adidas AG.  

“Liedtke has done a great job in positioning Adidas as the creator sports brand. I can only praise his marketing expertise, his unrivalled passion for our brands and his commitment to sustainability. Together with all Adidas employees, I would like to extend our heartfelt gratitude to Liedtke and wish him all the best for his future endeavours,” said Adidas CEO Kasper Rorsted.

"Adidas has been my professional home for more than 25 years. Now it’s time to move on to pursue new projects and ventures. It has always been a true honour for me to serve this fantastic company. I am proud about what we have achieved together as a team and I am grateful that I could work together with so many incredible people from around the world who share the love for our brands. Thank you, everyone, it’s been a great ride,” said Liedtke.

Fibre2Fashion News Desk (PC)


Must ReadView All

Pic: Shutterstock

Textiles | On 25th Jan 2022

New US legislation to fix import loophole, boost oversight unveiled

Earl Blumenauer, chairman of the US House of Representatives ways and ...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

China’s garment industry earned $209 bn in revenue in Jan-Nov 2021

About 12,659 garment companies of China earned a combined operating...

Pic: Shutterstock

Apparel/Garments | On 25th Jan 2022

AmCham says RCEP aligns with economic reforms in Philippines

AmCham Philippines has joined the call for the immediate concurrence...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

Textile Industry, Head honchos

Textile Industry
Head honchos

Biggest learning was adaptability

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Silke Brand-Kirsch, Glatfelter

Silke Brand-Kirsch
Glatfelter

Glatfelter is a leading global supplier of engineered materials. <b>Silke...

Shlomzion Chen, Seevix

Shlomzion Chen
Seevix

Seevix Material Sciences Ltd, which develops and manufactures synthetic...

Kamal Khushlani, Mufti

Kamal Khushlani
Mufti

Based out of Mumbai, Mufti is a men’s clothing fashion brand. In an...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Walmart
Seasalt Limited
Truetzschler India Private Limited
BIANCA
Recron Polyester from Reliance Industries Limited
PVH Corporation
Etam Group Strategy Hong Kong Limited
Lifestyle
NITI Aayog
Under Armour Global Sourcing Ltd
Rosset ;& Cia Limited
Restoque S.A.
The LYCRA Company Singapore  Pte. Ltd
Boardriders Asia Sourcing Limited
Arvind Limited
C;&A Sourcing International Ltd
Permoda(Koaj/Armi/Pronto/Bkul)
Alison Hayes Romania
Bluestem Global Sourcing Limited
Brandix Lanka Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Splash
Hirdaramani International Export Private Limited
TESCO INTERNATIONAL SOURCING LIMITED
Lululemon Athletica Inc
Eastman Chemical Company
Gloria Jeans
Midas Clothing Limited
The Top Form Brassiere Manufacturing Company Limited
Page Industries Limited (Bangalore)
Gap International Sourcing Limited
BIMBA ;& LOLA SL
International Textile Manufacturers Federation
Tchibo GmbH
John Varvatos
OVS Hong Kong Sourcing Ltd.
Guess Europe Sagl,
Reiter India Private Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Varner AS Retail
J ;& P Coats
Hela Clothing Pvt Ltd
LC Waikiki
Sateri (Jiujiang) Fiber Co.,Ltd
Tommy Hilfiger
SHAHI Exports Pvt Ltd
Abit
Landmark Group
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Maceton Limited
Gatsby Africa
G-Star Raw C.V.
Green Fibre
IDH – The Sustainable Trade Initiative
T.T. Limited
Aquarelle Clothing Limited
Calvin Klein
Target Corporation (MN)
Lenzing Aktiengesellschaft
Rayonese Textile Inc., Division de Culp Inc.
Desigual - ABASIC, S.A.
Tory Burch Hong Kong Ltd
KIABI
Vianney Textil Hogar S.A. De C.V.
Chori Company Limited
IKEA of Sweden AB
KAS Direct Sourcing
THE BOMBAY DYEING ;& MFG.CO. LTD
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Phong Phu international JSC (PPJ)
Vardhman Textile Ltd
Amazon China
Lacoste (Wanchai)
Sportswear Company Spa
Sainsbury's Argos Asia Limited
Cat Tuong Real Estate Group Joint Stock Company
Puma
SYNERGIES HONG KONG LIMITED
Huntsman (Singapore) Pte Ltd
Benetton Group
Asos
Chico’ FAS
Grasim Industries Limited
Lisa S.P.A.
Aramark Uniform ;& Career Apparel, LLC
Helly Hansen Far East Ltd
Alix Partners
MAS Active / MAS Kreeda / MAS Bodyline
Gokaldas Exports Limited
Groz-Beckert East Asia LLP

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search