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Eric Liedtke to leave Adidas at end of 2019

Oct '19
Pic: Adidas
Pic: Adidas
Eric Liedtke, executive board member of Adidas AG, responsible for Global Brands, has informed that he will not be available for entire next cycle starting in 2021. To ensure his successor can be fully integrated into developing Adidas strategy beyond 2020, the board has approved termination of his appointment as executive board member effective December 31.

Liedtke, a US citizen, joined Adidas in 1994 as global line manager for cross training in Portland/Oregon. During his 25-year career with Adidas, Liedtke has held senior management positions of increasing responsibility at Adidas America and the Adidas AG headquarters in Herzogenaurach, Germany. Since 2014, he has been executive board member of Adidas AG, responsible for Global Brands. Liedtke was instrumental in developing Adidas’ current strategic business plan ’Creating the New’ that spans the years 2016 to 2020. He also launched Adidas’ unique partnership with Parley for the Oceans to prevent plastic waste and grew successful open-source collaborations with global influencers such as Kanye West, Pharrell Williams and Beyoncé.

“On behalf of the supervisory board, I would like to congratulate Liedtke on a remarkable career at our company and thank him for his vision, leadership and the many contributions he has made to the success of Adidas in the last 25 years. Most recently, Liedtke played a key role in developing and implementing ‘Creating the New’, our long-term strategic business plan that has led to dynamic top- and bottom-line growth for the company since its start in 2016,” said Igor Landau, chairman of the supervisory board of Adidas AG.  

“Liedtke has done a great job in positioning Adidas as the creator sports brand. I can only praise his marketing expertise, his unrivalled passion for our brands and his commitment to sustainability. Together with all Adidas employees, I would like to extend our heartfelt gratitude to Liedtke and wish him all the best for his future endeavours,” said Adidas CEO Kasper Rorsted.

"Adidas has been my professional home for more than 25 years. Now it’s time to move on to pursue new projects and ventures. It has always been a true honour for me to serve this fantastic company. I am proud about what we have achieved together as a team and I am grateful that I could work together with so many incredible people from around the world who share the love for our brands. Thank you, everyone, it’s been a great ride,” said Liedtke.

Fibre2Fashion News Desk (PC)

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