FabAlley plans 10 stores by 2018, expand offline presence

05 Sep '17
1 min read

Fashion brand FabAlley, which recently announced the launch of its first retail store in Bengaluru, plans to open about 10 stores across India by next year as part of its efforts to expand offline presence. The brand, known till now for its online existence, including on Amazon and Myntra, seeks to achieve 25 per cent sales target through the offline route.

Initially, the stores will be opened in metros, including Delhi national capital region, Mumbai, Bengaluru, Hyderabad and Pune, company CEO Shivani Poddar told a news agency. More stores would be opened based on the feedback from the metro stores, she said.

Founded in 2012, FabAlley has presence in about 50 departmental stores and has raised $2.5 million in funding. (DS)

Fibre2Fashion News Desk – India

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