Speaking about the idea of going Fairtrade, Selvi says, “Vidyashilp believes in offering learning experiences for children that is personal, relevant and meaningful to their lives. We wanted education to impact the ways of their thinking and influence positive change in them and everyone and everything around. Our school’s mission ‘Do well and do good’ aligned itself with Fairtrade India’s mission. This compatibility in the ideology coupled with the enthusiastic commitment of the young team at Fairtrade who interacted, inspired us to initiate our connection and commitment for this cause.”
The school management felt that with 2,000 children of the academy wearing uniforms that are 100 per cent eco-friendly may mark the beginning of a positive change that in turn will have a little positive impact on farmers.
Talking about the role that the textiles and apparel industry should play in sustainable development, Selvi says, “Establishing protocols to be fair, creating advertisements to show what goes behind that creation, and ensuring equity in the profit distribution might be a good start.”
“If big brands begin to write stories (the true ones) behind the clothes line in their stores and if the people who buy them understand it as well, that would be a great start,” she adds.
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Fibre2Fashion News Desk – India
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