Home / Knowledge / News / Apparel/Garments / Fashion for Good presents overview of reusable packaging in fashion

Fashion for Good presents overview of reusable packaging in fashion

Apr '21
Pic: Fashion For Good/Limeloop
Pic: Fashion For Good/Limeloop
Fashion for Good, a platform for sustainable fashion innovation, Utrecht University and the Sustainable Packaging Coalition, have collaboratively authored a white paper that presents an overview of reusable packaging in the fashion industry. It provides key considerations for wide scale adoption of reusable packaging and highlights its positive impact.

The findings published in the paper titled ‘The Rise of Reusable Packaging: Understanding the Impact and Mapping a Path to Scale’ demonstrate the clear impact case for reusable packaging, presenting in some instances, a reduction of more than 80 per cent in CO2 emissions, and 87 per cent less plastic waste, by weight, compared with a single-use alternative. The paper also sheds light on the number of variables that can drastically influence impact including transportation distances, return rates and the types of packaging used.

The growth of e-commerce in the fashion industry, already the largest e-commerce market segment, is accelerating, spurred on by the closure of brick-and-mortar stores due to the pandemic. As such, the demand for single-use packaging, and waste generation, is increasing. However, reusable options, which aim to transform packaging from single-use to multi-use assets, are being implemented as a sustainable alternative, said Fashion for Good in a press release.

“Reusable packaging is a key lever in closing the loop on plastics in the fashion industry. We hope the findings in this paper serve to convince the industry that circularity is achievable today and use this as a toolkit to map their path to scaling sustainable solutions,” said Katrin Ley, Fashion for Good.

Single-use packaging requires the extraction of virgin raw materials for their creation and generates vast quantities of waste; an estimated 15 million tonnes in Europe in 2018. Instead of being discarded after reaching the consumer, reusable packaging is returned and recirculated over many trips. In doing so, they overcome some of the issues of single-use packaging and have the potential to ease the environmental impacts of packaging in e-commerce.

With contributions from Fashion for Good Brand Partners Otto and Zalando, as well as reusable packaging innovators Limeloop, RePack and Returnity, the paper also highlights case studies and key considerations for scaling reusable packaging, the release said.

The paper was initiated by Fashion for Good as part of its broader initiative addressing the challenges of plastic packaging in the fashion industry.

Fibre2Fashion News Desk (KD)

Must ReadView All

Pic: Shutterstock

Textiles | On 16th Oct 2021

China's economic growth reflects strong resilience, vitality: Li

Premier Li Keqiang has said China is capable and confident of...

Pic: Shutterstock

Apparel/Garments | On 16th Oct 2021

BGMEA urges Bangladesh govt to reskill & upskill RMG workers

The Bangladesh Garment Manufacturers and Exporters Association...

Pic: Shutterstock

Retail | On 16th Oct 2021

UK retail sales rises by 0.6% in Sep 2021; figure 5.6% in Sep 2020

Total UK retail sales rose by 0.6 per cent in September this year...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Textile Industry, Head honchos

Textile Industry
Head honchos

Strongly believe in 'people first' policy.

Shivaani Jain,

Shivaani Jain

Established in 2015, Once Upon A Trunk is a one-stop-shop with almost...

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Rajesh Vohra,

Rajesh Vohra

A part of the Italy based multinational company Artsana Group, Chicco is...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Jacques Prigneaux, EDANA

Jacques Prigneaux

EDANA has been the leading global association and voice of the nonwovens...

Daniel Odermatt, Ventile

Daniel Odermatt

Ventile is a registered trademark used to brand a special high-quality...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by <b>Aprajita Toor</b> were born out of a deep desire to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search