Home / Knowledge / News / Apparel/Garments / Fashion industry veteran launches e-commerce platform
Fashion industry veteran launches e-commerce platform
Jun '17
Courtesy: Yonduur
Courtesy: Yonduur
Fashion executive, author and industry veteran, Deanna Hodges has launched Yonduur.com, an e-commerce marketplace, dedicated to the industry-wide problem of moving close-outs, overstocks and excess inventory. Yonduur is meant to move excess and previous seasons’ goods out of the brands’ warehouse and convert them into cash for their business.

Her years in the fashion industry manufacturing her eponymous brand as well as private lable for other companies lead her to develop a solution for the excess inventory and samples that pile very quickly season after season.

“I have tried almost every option available over the years to move close-outs in order to free up my warehouse space so I could bring in more goods. I quickly realised that I was basically giving the goods away in order to move them quickly. I had already made my money on these goods but I still felt like there had to be a better way to convert my goods into more cash and additional brand awareness for my business.”

Yonduur.com is a way for brands to move these excess goods through multiple channels simultaneously with minimal effort on the part of the brand, which in essence saves the brand the money that it costs to continuously handle these goods. It is also a way for shoppers to find great brands at truly closeout prices. They can shop with confidence as all brands are verified and brand registered on Yonduur.

To introduce Yonduur, the company is hosting a Yonduur Southern California Experience Giveaway.

Hodges has 29 years experience in the apparel industry, a MBA and MIB from Webster University and her book Woman on Top is due out in late 2017. She is also the fashion expert offering fashion tips on the nationally syndicated Dorinda Clark Cole Show. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 14th Apr 2021

Sri Lanka to ban fabric imports

Sri Lanka is all set to ban the import of textile fabrics in a bid to ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 14th Apr 2021

Bangladesh apparel exports dip 2.55% in July-March FY21

Readymade garment exports from Bangladesh declined by 2.55 per cent...

Pic: Shutterstock

Textiles | On 14th Apr 2021

US proposal for global minimum corporate tax finds takers in Europe

The idea of a global minimum corporate tax floated by the US has...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Chendhuran Sundar,

Chendhuran Sundar

It manufactures and retails menswear garments in India under the brand...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Harleen Kaur,

Harleen Kaur

Established in 2017 and headquartered New York, the label Harleen Kaur...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Ian Russell, Pireta

Ian Russell

UK-based Pireta has developed a unique free-form process to add durable,...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search