Home / Knowledge / News / Apparel/Garments / Fashwire partners Google to optimise acquisition channels
Fashwire partners Google to optimise acquisition channels
Jun '18
Courtesy: Fashionwire
Courtesy: Fashionwire
Fashwire, a discovery and shopping marketplace, has partnered with Google to help optimise user acquisition channels. It has also launched its Fashion Discovery App. Fashwire provides a social platform for designers around the globe to come together in a mobile and web marketplace to present their current and future design concepts to the fashion consumer.

“We are excited for this partnership with Google,” said founder, Kimberly Carney. “As a data company, we are obsessed with analysing, measuring and tuning what we are doing. Google is providing us with such a fantastic opportunity to optimise our attribution efforts and more effectively target our advertising campaigns during these critical first weeks and months in the Play and Apple Stores.”

Fashwire’s mobile experience gamifies the feedback loop directly to designers. The deliverable to the industry is hard metrics of data-driven consumer preferences virtually in real time.

The Fashwire platform can intuitively search and discover designer collections and brands in one location with new designers and arrivals added weekly. Its Pinterest-style layout offers inspiration for new outfits, styles, and brands. A personalised shopping experience with its swipe functionality enables users to influence fashion while saving time and money.

The platform also allows discussing new products and offers style tips to other users. Moreover, Fashwire delivers real-time consumer opinion data with actionable insights and rewards customers for sharing their personal style inspirations.

Fashwire aims to initiate a defined user acquisition strategy and ultimately intends to derive revenues from the Fashwire app and web platform via subscription, direct purchases, affiliate fees, and advertising, said the company in a press release.

Based in Seattle, Washington, Fashwire discovery and shopping marketplace democratises the fashion industry by offering all fashion-conscious consumers, no matter their demographics or geographies, a direct link to designers and fashion worldwide. Fashwire also helps fashion designers with costly ordering decisions and improves on their full-price sell-through. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: Prime Minister's Office, UK

Textiles | On 15th Nov 2018

British PM May secures cabinet support on Brexit

The British cabinet on 14 November backed a draft withdrawal...

India expands paperless processing of export documents

Apparel/Garments | On 15th Nov 2018

India expands paperless processing of export documents

To improve ease of conducting business and promote paperless...

Pak textile mills assured of ECC decision implementation

Textiles | On 15th Nov 2018

Pak textile mills assured of ECC decision implementation

The Pakistani prime minister’s advisor for commerce, textile,...

Interviews View All

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sanjay Desai & Ashish Mulani, True Colors

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Spokesperson, Hugo Boss

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search