American online men's retailer Huckberry has acquired record-setting apparel brand Flint and Tinder.
"As owners of one of the highest-grossing apparel Kickstarters of all-time, and the only high-volume manufacturers of premium men's underwear in America, Flint and Tinder is a welcomed addition to the Huckberry family,” said Richard Greiner, co-founder of Huckberry.
“Their devout fan base and proud commitment to US manufacturing have made them one of our strongest brand partners to date, making this deal a win for both Huckberry and Flint and Tinder.”
“Huckberry is the future of e-commerce for guys, and while Flint and Tinder will continue as a standalone brand we're excited to tap into their deep understanding of both their customers and product to push forward,” said Jake Bronstein, who founded Flint and Tinder in 2012 to "reignite American manufacturing, deliver a higher quality product than you're used to, and save a factory or two, all in one fell swoop."
At present, Huckberry will be the exclusive retailer of the Flint and Tinder brand, and will focus on maintaining and improving Flint and Tinder's core product lines, including men's underwear and the 10-Year Hoodie (recognized by the Guinness Book of World Records as the first crowdfunded fashion project to break the million dollar mark), while selectively introducing new products to the all-star lineup of apparel in the future, Huckberry said in a press release.
And for those who are worried that their 10-Year Hoodie might be headed towards an early retirement, fear not — Huckberry will take over any mending or warranty needs to ensure every Flint and Tinder product remains backed by the same ironclad guarantee. (SH)
Fibre2Fashion News Desk – India