Home / Knowledge / News / Apparel/Garments / Flipkart launches brand 'Billion' with domestic focus
Flipkart launches brand 'Billion' with domestic focus
Aug '17
Courtesy: Flipkart
Courtesy: Flipkart
Indian e-commerce giant Flipkart has launched a private brand, christened ‘Billion’, which aims to bring high-quality products designed, conceived and tested in Indian conditions to cater to the unique needs of the country’s customers through product reviews, feedback and research-based customer behaviour insights, the company announced in a press release.
The launch is the first initiative of the company’s co-founder and executive chairman Sachin Bansal since he stepped aside as CEO in January 2016. The core idea behind the new budget brand is to offer products designed specifically for Indian shoppers, who, Bansal thinks, aren’t served satisfactorily by most of the existing brands across product categories.
This follows the company’s recent launch of a women’s ethnic wear label ‘Divastri’, which includes more than 1,500 styles of sarees, lehenga cholis, and dress material. ‘Divastri’ is part of ‘Flipkart Smartbuy’, an umbrella brand launched in December 2016 to sell in about 50 categories, including consumer electronics and home.
‘Billion’ is backed by the Flipkart Assurance programme, which guarantees that the products have gone through six levels of quality checks, and will have an accelerated delivery process.  The product range lifestyle products, such as backpacks with extra space. 
The products will be exclusively available on Flipkart and the company intends to rely on digital marketing instead of spending on mass advertising to promote the brand. (DS)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Textiles | On 14th Apr 2021

Sri Lanka to ban fabric imports

Sri Lanka is all set to ban the import of textile fabrics in a bid to ...

Pic: Sorbis / Shutterstock.com

Apparel/Garments | On 14th Apr 2021

Bangladesh apparel exports dip 2.55% in July-March FY21

Readymade garment exports from Bangladesh declined by 2.55 per cent...

Pic: Michael Vi / Shutterstock.com

E-commerce | On 14th Apr 2021

Chinese e-com giant JD.com enters Middle-East market

JD.com, one of China’s largest online retailers, is headed for the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Textile Industry, Head honchos

Textile Industry
Head honchos

Wearables have very limited reach

Ismail Ajani,

Ismail Ajani

Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...

Subrata Ghosh,

Subrata Ghosh

Nandan Denim, part of leading conglomerate Chiripal Group, commenced its...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search