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Home / Knowledge / News / Apparel/Garments / Flipkart launches women's ethnic wear brand Divastri
Flipkart launches women's ethnic wear brand Divastri
20
Jun '17
E-commerce giant Flipkart has launched its private label in the fashion segment, Divastri, a women's ethnic wear brand with a view to target the unstitched garments category. Long tail merchants usually deal in this category of garments in order to control pricing and quality of the category. About 1,500 options are currently available under the label.

Fashion makes up for over 60 per cent of all the products sold on the platform and half of the products under fashion are Indian contemporary wear and ethnic wear, according to Flipkart.

"We have some basic line of private label but Divastri will be our first brand in the fashion space. We have selected over 20 sellers, some of whom double up as manufacturers to licence the brand and sell on the Flipkart fashion marketplace. We have started with a selection of 1,500 and will soon ramp it up to 2,500," said Rishi Vasudev, vice president of fashion (retail), Flipkart.

Flipkart also plans to introduce new labels under the fashion segment in the next few months, added Vasudev.

Fibre2Fashion News Desk – India


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