Home / Knowledge / News / Apparel/Garments / Fruit of the Loom makes online debut in India
Fruit of the Loom makes online debut in India
09
Feb '18
Courtesy: Fruit of the Loom
Courtesy: Fruit of the Loom
American innerwear label, Fruit of The Loom, has made its online debut in India exclusively with Amazon Fashion. The innerwear and lingerie category grew on Amazon Fashion by 90 per cent in 2017 with a selection of over 1,500 international and homegrown brands. The Fruit of The Loom collection will be eligible for one and two day delivery across the country.

"We are excited to launch Fruit of The Loom exclusively on Amazon.in. Their decision to sell online exclusively with Amazon Fashion reiterates our leadership in this category both in terms of selection as well as units sold. We are the leading online marketplace for some of the top homegrown and international innerwear and lingerie brands in India and now look forward to creating a positive growth story for Fruit of The Loom in the country," said Arun Sirdeshmukh, Head, Amazon Fashion, India.

"Fruit of the Loom and Amazon are companies that believe in keeping the consumer as the focal point of all innovations. This shared philosophy makes the companies a natural fit for each other and we look forward to combining our iconic products with Amazon’s reach to deliver value to our consumers," Siddhant Agarwal, director, Oban Fashions, said.

Amazon Fashion offers the largest online lingerie and innerwear store in India, offering an extensive selection across the price spectrum and functionalities. Amazon Fashion makes discovery and buying experience seamless that educates the customers on the variety of products. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 28th Feb 2020

Cambodian PM urges PRC to export raw materials by air, sea

Prime Minister Hun Sen recently urged Chinese ambassador to Cambodia...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Pak govt urged to help clear consignments from China

The Sindh Industrial Trading Estate (SITE) Association of Industry...

Pic: Shutterstock

Textiles | On 28th Feb 2020

Coronavirus an opportunity for Indian textile industry?

While scientists across the world are busy developing vaccine and...

Interviews View All

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Amol Bhagwati,

Amol Bhagwati

A textile finishing solution provider, Inspiron Engineering Private...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search