Gap digital storefront launches on Yahoo! Taiwan

13 Aug '17
3 min read
Courtesy: GAP Inc
Courtesy: GAP Inc

Gap Inc has announced that it will open its newest ‘digital Gap brand flagship store’ on Yahoo! Taiwan to build on its e-commerce success and cater to the growing demand of online shopping in Taiwan. By offering a new online avenue, Gap is creating an omnichannel retail experience whereby e-commerce and physical stores are all part of the shopping ecosystem.

The launch of Gap Yahoo! flagship is part of the company’s commitment to building a seamless inventory and making its products available to customers. They can place their orders 24/7 using Gap’s Yahoo! flagship store, and have orders filled from the nearest store or fulfilment location.

In line with online shopping trends in in the market, Gap also gives customers the option to pick-up orders in nearby convenience stores so they can get their products anytime they want. Since the product offerings on Yahoo are the same as stores, customers can also choose to visit a store to try-on their preferred styles and sizes before making a purchase, said Gap in a press release.

“We are thrilled to launch this new partnership with Yahoo!, one of the largest online marketplaces in Taiwan. We believe the time is ripe for the launch of a joint digital storefront,” said May Ng, vice president and GM, Greater China Ecommerce and head of Hong Kong and Taiwan for Gap Inc. “As one of the first international fashion apparel brands on Yahoo!, Gap’s new digital storefront will offer the same range of range of iconic, yet modern clothing and accessories available in the brand’s physical stores. Our store on Yahoo! is an exciting addition to our presence in Taiwan and will enhance the shopping experience for our customers.”

“Gap Inc is committed to creating a seamless brand experience across all channels, from store to online to mobile, that allows customers to shop for what they want, when they want, where they want, and how they want.” added May Ng. “The launch of Gap’s Yahoo! Taiwan store, is an exciting new chapter in Gap Inc’s larger omni-channel retail strategy, designed to strengthen and integrate shopping experiences across physical stores and digital technology platforms.”

In celebration of the site launch, there will also be special events and promotions during the launch week from August 8-14. In addition to free delivery service, customers can enjoy discounts and Gap will also be offering door busters and exclusive styles in its newly opened Yahoo! flagship store.  

Since entering Taiwan in 2014, Gap has enjoyed widespread popularity among customers, as seen in its steady business growth in the market. With the addition of Yahoo! Taiwan along with its directly operated site, the brand will have 11 physical stores in Taiwan and two e-commerce options, allowing customers in every city access to Gap’s optimistic, modern American style and great customer experience. (KD)

Fibre2Fashion News Desk – India

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