Home / Knowledge / News / Apparel/Garments / Global players eat into market share of Vietnamese brands
Global players eat into market share of Vietnamese brands
Oct '17
Global players eat into market share of Vietnamese brands
With a number of foreign fast fashion brands entering Vietnam and some of them offering products at reasonably competitive prices, Vietnamese brands, such as Ninomaxx, Foci, Hagattini, Viet Thy, PT2000, BlueExchange and Ttup, are losing market share. Analysts feel local brands have to make changes and hire skilled design staff to retain consumers.

For example, Thoi Trang Viet, the company which owns Ninomaxx, had 200 shops once. It has now cut the number to 64, with most shops located in the country’s south, according to a report in an online newspaper in Vietnam.

Consumers in developing nations rushing to buy global fast fashion is a growing tendency and Vietnam is no exception. Zara, Stradivarius and Massimo Dutti from Spain and H&M from Sweden have entered Vietnam with a very positive consumer response and Japan’s Uniqlo will join soon.

The foreign brands now have to cut production costs to improve competitiveness and instead of launching seasonal collections, they now just introduce more collections throughout the year.

Zara is selling in Vietnam at prices 15-20 per cent lower than in Thailand, Singapore and Malaysia for select items. Besides pricing strategy, the success of global fast fashion brands depends on their capability to launch new products.

Zara, for example, can design, produce, do marketing and distribute a new product to 93 countries with 2,213 shops within two weeks. (DS)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

GenNext is slowly but surely adapting to global trends and practices

Software Firms, Head honchos

Software Firms
Head honchos

Blockchain technology will shorten lead times

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Arup Chakraborty,

Arup Chakraborty

Mirrorsize is a US-based start-up that provides artificial intelligence...

Dejan Lalevic,

Dejan Lalevic

Mesdan SPA, a subsidiary of Italian firm Savio Macchine Tessili,...

Paolo Toricella,

Paolo Toricella

Electronics for Imaging (EFI) is a global technology company, based in...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Davide Vigano, Sensoria

Davide Vigano

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search